Newspaper listings, although a perfectly good marketing choice, offer realtors a limited area of exposure. Every realtor should have their own website, where they can list homes they are renting or selling.
Better still, pictures and descriptions can be even more powerful when video is added to the mix. Using websites such as YouTube, Vimeo, Daily Motion, Meta Cafe and others, realtors can expand their outreach by tapping into the power of video.
That said, there are a few basic rules that realtors should be aware of when filming their client’s homes. The following list is by no means exhaustive, however it covers many of the glaring errors that can be seen in many realtor’s videos.
- Politely advise your client that clutter distracts from the beauty of their home. If they take the hint, fabulous – they’ve just made your job that much easier. If not, either pan quickly past the clutter or edit it out of the video altogether.
- Watch out for extraneous noises that distract the listener – unless you’re going for “funny” then by all means, carry on.
- One word – tripod. Nothing says “amateur” like a shaky video.
- Watch your lighting – best scenario is to film on a sunny day, and when filming inside, sunlight streaming in through clean windows puts most rooms in the best light. (no pun intended)
- Before shooting the video, prepare what features you wish to highlight and how you plan to capture those features. While filming, include any factual details or historical anecdotes in your narration.
- Shoot more video than you think you will need. Better to get more than enough than have delays due to rescheduling conflicts.
- Slowly pan between shots. Nobody likes to feel dizzy after watching a video – save the special effects for Spielberg.
- Do a dry run before shooting the final video. This can help you determine if your walkthrough plan needs to be adjusted.
- You’re not shooting a mini series, but try to at least make it a bit interesting – if your seller is interested, add a short clip at the beginning or end (your choice) of them discussing their life in the home, why they are selling, etc. This gives buyers a chance to envision life in the home/neighborhood.
- Keep track of the video you’ve taken on a small notebook. If you shoot more than one home at a time, and they’re empty, after a while the rooms can all start to look alike. This will help you tremendously when you get back to the office to edit the video.
The most important thing to consider is your audience. Look at the video from their point of view as you make your edits. Are there distractions that don’t show the property in its best light, or are you missing some of its best features? If possible, get a disinterested person’s opinion on the video to help smooth out any rough spots and present the property in an interesting, yet realistic manner before uploading your video.
Source: Real Estate Locals