Real Estate Marketing & Beyond
Marketing your business is an ongoing process that involves a ton of thought and creativity. The content you post on your real estate blog or share on Facebook and Twitter must be timely, informative, precise and significant enough for home buyers and sellers to want to come back to your page. The writing part is easy, but it’s often the brainstorming of what to write about that keeps most real estate agents from blogging on a frequent basis.
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I’ve found that the most effective way to get in the habit of adding fresh content to your site or social media accounts is to first: generate a list of content ideas; and second: follow that list on down the line when it’s time to add new content or a new blog post. In other words, get the brainstorming out of the way in large groups, rather than think of a new topic to discuss on a daily basis.
Need more help? Ok, fine. To make things easier, I’ll come up with a list for you. Below is my outline of 20 real estate topics to discuss on your real estate website or real estate blog, so now what’s your excuse for neglecting your blog?
Theme # 1: Home Buying & Selling Tips
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1) Devise a list of things to avoid when buying a home for the first time.
2) Describe common mistakes made by first time home buyers.
3) Devise a list of things to avoid when selling your home.
4) Write a “how-to” article describing a typical real estate contract. Take photos or screen shots of a sample contract and highlight what you think are the most important parts for buyers and sellers to understand.
5) Discuss how buyers should organize and prepare themselves when searching for a new home.
Theme #2: Share Existing Real Estate Content
6) Search for another article or post you have an opinion about. State your position and list the reasons why you agree or disagree.
7) Share and link news from the local newspaper or real estate media. Give your opinion on the piece and let your readers know what you’re sharing it.
8) Share takeaways from a recent real estate conference or company sales meeting.
9) Find interesting info-graphics and discuss each in detail.
10) Share an excerpt from a real estate eBook or Drip Letter and link a call-to-action to download the entire document.
Theme #3: Use Real Estate Photos
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11) Tag your clients in a photo at their new home and talk about a testimonial they gave about you or your real estate business.
12) Post a mystery photo and have home buyers and blog followers try to guess the neighborhood or condo building of the photo.
13) Share pictures of a new listing and talk about the property’s best features.
14) Post photos from a local business or restaurant and talk about the great neighborhood amenities surrounding a residential area.
15) Post a funny real estate picture and entice your followers to list captions for that particular photo.
16) Share photos of two similar properties and compare and contrast the amenities, finishes, pricing, etc.
Theme #4: Encourage Interaction
17) Ask for guest posts from your colleagues. This also gives them recognition and exposure, so it’s a win-win!
18) Interview your clients and discuss how you’re helping buy or sell a home.
19) Interview your colleges and get their take on the local market.
20) Keep in touch with local developers and ask them to discuss new projects in the works.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.
