Writing and real estate seem to exist in separate worlds – until you add in the digital marketing aspect.
In today’s real estate marketing domain (and pretty much any other industry, for that matter), digital content is king, and that reign isn’t ending anytime soon. Which means you need top notch, click-worthy, action-evoking content if you expect to survive the ever-increasing online battle for visibility.
Effective writing can have a lot to do with your success of your real estate marketing. If you can’t afford to outsource your content writing, you can still craft some potent pieces that will earn your audience’s attention with a few simple tools – even when you have a severe deficiency in the writing skills department.
3 Essential Writing Tools for Real Estate Marketing Even Non-Writers Can Use
As a real estate professional, you want to spend your time selling, not creating content. But since the right content can help you make those sales, where do you draw the time line?
Regardless of your writing abilities, Wriber helps speed up the process to help you produce quality content without a massive time dedication. Think of Wriber as a personal writing assistant: driven by artificial intelligence, the software can provide you sources for research, suggest ideas to fuel your creative process, and offer quotes, statistics and tweets to further strengthen your content.
It also acts as a guide for SEO, helping you to include keywords and organize your content into an easily readable structure that people will want to read. Even non-writers can pump out professionally branded content using nothing more than their ability to follow directions and suggestions. And your readers will be none the wiser that you recruited some extra “help” to write your masterpieces.
A catchy headline can make or break your content. It’s the first thing most people see, and can be the determining factor as to whether or not a viewer will click your content to read more. And if you can’t get clicks, don’t expect the needle to move on shares or web traffic, either.
CoSchedule offers a free headline analyzer tool that can help you determine how clickable your headline is. The tool will score your headline based on common, uncommon, emotional, and power words (hint: you need a good combination of each!), tell you if the headline is too long or short, and other helpful tips.
Publishing compelling content isn’t limited to what you can produce yourself. Tools like Feedly can help you curate applicable content from around the web to share with your audience. Remember, part of the goal of digital real estate marketing is to build trust and value with your audience, and providing them with relevant content (even if it’s not your own) can help accomplish that goal.
Just make sure you aren’t sharing content your competitors worked hard to create!
The digital content revolution has created plenty of new opportunities for your real estate marketing to build trust and value, expand your reach, and increase your visibility. From tip sheets to DIY blog articles to promoting your listings and beyond, catchy content can help you carve your online niche. But remember – your competitors also face those same opportunities, which is why it’s important not only to create content, but to make it stand out.
You don’t’ need to be a professional writer to craft attention-grabbing content. You simply need to find the right tools and know how to use them.