Real Estate Marketing & Beyond
Lake Homes Realty, in time for the hot housing market for lake properties, uses the power of analytics with never-before-collected data points to help buyers and sellers make informed decisions about buying or selling East Tennessee lake property.
In an effort to help buyers and sellers in the competitive spring housing market, Lake Homes Realty is utilizing a quarterly report consisting of recent and informative housing market data about Tennessee lake homes and land. “We have collected metrics on our lakes from multiple MLS sources, and this analysis can help our buyers and sellers make informed decisions with facts that have never been collected in one place before by any real estate firm,” noted Jim Williams, an e-PRO-designated agent at Lake Homes Realty.
As a 100% dedicated lake property sales firm, the Lake Homes Realty system tracks statistics on lake properties only (defined as lakefront, lake view or lake access). “A seller wants to know where the market is for potential buyers for his house or lot on Norris Lake, for example,” added Williams. “We can show who’s shopping Tennessee lake real estate by city across the top 10 metro areas in the country for each lake in our geography. We focus our advertising in those areas of top interest, per lake, to maximize awareness of listings on our lakes to potential buyers, as one example of the power of analytics.”
The information comes directly from MLS systems nightly and is consolidated four times per year to provide the big picture and trends for each lake. “Buyers from out of state often do not realize we have seven very large lakes to choose from,” concluded Terri Gates, also a Lake Homes Realtor. “Depending on their budget, we can help a buyer target the lake where they will get the most for their money, either by buying in a lower-priced lake setting, or maximizing a large budget with comparable houses. At Lake Homes Realty, we are turning analytics into useful information to help our clients successfully meet their lake property real estate goals in East Tennessee.”
Below is an example of some of the great analytics found in the quarterly reports:
"Who is shopping Tennessee Lake Real Estate?"
72% are over 45 with most in the 55-64 range
63% use an iphone or ipad
75% are married
$120,000 is the median income
Chicago is the number 1 metro area outside of Tennessee searching for Tennessee lake property
About Jim Williams and Terri Gates, Lake Homes Realty
Lake Homes Realty’s focus on lake property, both on and near the lakes, has taken the guesswork out of the discovery and niche exposure for buyers and sellers alike. Jim Williams and Terri Gates are lake property specialists for Norris, Cherokee, Douglas and Loudon. For more information, call Jim or Terri at 865-999-0217, or visit www.lakehomes.com.
About the NALA™
The NALA offers small and medium-sized businesses effective ways to reach customers through new media. As a single-agency source, the NALA helps businesses flourish in their local community. The NALA’s mission is to promote a business’ relevant and newsworthy events and achievements, both online and through traditional media. For media inquiries, please call 805.650.6121, ext. 361.
Photo Courtesy of Lake Home Realty
