One of the most important assets in business today is reputation. If you have a reputation of someone who’s hard to reason and work with, then all your effort and hard work fall on deaf ears.
People want someone who’s reliable, trustworthy and comfortable to work with, especially when it comes to real estate business where the majority of work is done in person. First impressions are everything, and if you fail to return your client’s call or settle any client related obligations, chances are you won’t be getting a second chance. Here are 5 ways you can improve your real estate game and maintain a professional reputation.
Consider the broader picture
Real estate deals often involve a number of people coming from different branches of work. These include appraisers, attorneys, cleaning services, inspectors, mortgage brokers, and realtors. If you are the only one, out of all those different people who’s making it difficult to work, they will all know that it was you who’s making all the problems. There’s no hiding it. It’s the smallest of considerations that go the longest of ways. Putting a small amount of effort towards making someone’s job a bit easier means that you’ll be remembered as someone who cares about the team and you’ll more likely be invited to be a part of another deal.
Make sure to return your calls
Staying in touch is one of the biggest concerns in business. If a client has to wait days for you to return his call, then you can be certain that they’ll end up looking for another real estate agent. Making clients wait makes them feel unimportant and leaves them with the impression that you’re too busy work with them. With the advent of smartphones and social media, staying in contact has never been easier so you really don’t have an excuse to justify not returning a call. All calls and texts you receive throughout the day must be answered within a couple of hours from receiving them.
Never miss out on a payment
Missing out on a payment is a sure-proof way to completely ruin your reputation as an agent. Treat every single member of the investing team individually, no matter how many deals you got going on. They are the ones you depend on for investments and once you’ve secured the money, make sure that those working for you get paid on time. It only takes to miss a single payment before people start talking. Real estate is a social business and as such, relies heavily on word of mouth. Failing to fulfill the monetary obligations you have towards those working for and with you can only result in bad rep and cause people and companies to refuse to work with you in the future.
Always deliver on your promises
Once you’ve made an agreement where you’re supposed to accomplish a specific task, you must deliver results. Backing out of a deal makes the people around you lose confidence in you. And no one wants to work with someone they don’t trust. This is especially important for real estate business; as most investing teams are comprised of a tightly knit group of individuals. It only takes a single bad deal with one of them and you can be sure that the rest will find out about it soon. Making promises you can’t keep can only damage your reputation, and in turn, your business.
Don’t be afraid of working with commercial services
The single most used commercial service in real estate business is the cleaning service. This comes as a no surprise, due to the fact that most building and houses you’ll be working with may not need a full makeover, but will most certainly require a cleaning service at one point or the other. Commercial janitorial services and real estate go well hand in hand, as one party requires a clean house, while the other cleans it. Hiring a specialized company is a huge benefit because it means you don’t have to waste your time by doing it yourself.
What’s really useful when working with a commercial cleaning service is that they could clean literally any type of commercial building you can think of including churches, car repair shops, fitness centers, restaurants, schools, office buildings, you name it. Another major benefit is that you can work with them on creating a cleaning plan with specific schedule convenient for both you and your client. This is rather important considering you have to balance investors, contractors and clients all at once, and getting pressed for time is a real concern. Just make sure you decide on a reputable cleaning company and have all the agreements neatly organized in written form.
When it comes to real estate, every single decision can make a huge impact on your professional future. Cultivating a strong, positive reputation is imperative, as it gives you a unique opportunity to work on deals you might otherwise miss out on. Maintain a strong business relationship with all of your clients individually and never make promises you cannot deliver. A good reputation can get your business going fast, but a bad one can get you out of business even faster.
About the author: Aside from primary area of interest and expertise in business consulting with Commercial Cleaning Sydney, Ian Pearson could be tagged also as a passionate sports fan, nature and photography enthusiast, always trying to keep up to date with tech innovations and development, with a particular interest in trying to master the fine art of Social intelligence.