Real Estate Marketing & Beyond
Platinum Properties has sold a 92 Laight Street loft for an incredible $11.5 million, which at 3838 ft.² equates to $2,996 per square foot, is the highest price seen in Tribeca for years.
The three-bedroom four and a half bathroom property was on the market for just five weeks; it's quick sale and high price marks a resurgence of New York's luxury market.
$11.5 million for this luxury apartment at 92 Laight Street. Image courtesy of homedsgn
Daniel Hedaya, president of Platinum Properties says "The loft is a true gem; we saw immediate interest in this home because of its unique architecture and size. And when you're offering a spectacular product you can never be surprised when it jumps off the market for such a high price."
The residence has been completely renovated to include custom details such as the powder room finished in gold leaf and hammered bronze, which was influenced by Richard Serra, an American minimalist sculptor who specializes in working with sheet metal. Only top quality materials have been used in the renovation, including seven coat matte lacquer Venetian plaster walls and wide plank Sapele floors. The insulation includes two layers of sheet rock blocking out noise from the street below.
The loft has a private east facing balcony which offers panoramic views of the Hudson River, and the temperature, humidity, lighting, shades, music and security can be individually controlled in each room. Other additional features include a full-size fitness room, separate dressing and laundry rooms and his and her bathrooms off the master suite.
Platinum Properties handled the sale of the Tribeca apartment. Image courtesy of Read New York
The 13 floor, 38 unit condominium offers full concierge service and access to a garden, and illustrious owners include Gwyneth Paltrow and Meryl Streep.
Platinum Properties was established in 2005 by CEO Khashy Eyn, and is a Wall Street-based real estate services firm which also has offices in midtown Manhattan and Paris, France. Its employs more than 60 agents, and has recently extended its services into property management, in order to serve the needs of international investors looking to own and manage property in Manhattan.
Excellent design, color and forms, dynamic and subtle. Serra is famous for rolled steel and referencing him is inconsistent with the forms presented and a distraction.