About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Amazon Echo – The New Way of Finding a Home



What happens when the world’s largest online retailer joins forces with some of the world’s most advanced artificial intelligence? The possibility to instantly discover just about anything is born, and it’s changing the landscape of real estate as we know it. In case you haven’t heard, Amazon’s newly developed brainchild, Echo, is reshaping every aspect […]

5 Must Have Keywords for Real Estate SEO



Location, location, location has served as the longstanding battle cry of real estate professionals, but ever-growing cyber property scouting has developed a new significance to the 3-L mantra that goes well beyond a physical address. Although street names and neighborhoods can make or break a property’s desirability – and, therefore, sell-ability –  perhaps the most […]

Real Estate Marketing: Snapchat is the Answer



Real estate marketing is a tough nut to crack, as the expression goes, but Snapchat could be your secret weapon. After all, a large part of connecting with prospective clients is being where the clients are,

Social Media in the lives of Real Estate Agents



Like it or not, the sometimes pesky world of social media isn’t going anywhere. Platforms like Facebook, Twitter, and Pinterest have become permanent fixtures in the modern world, especially if you work in any type of sales.

The Ups and Downs of Google Adwords for Realtors



Using Google Adwords can be a powerful tool for Realtors, but like skill with any tool, it requires careful handling, practice, and precision. What is Google Adwords? Google is well-known as one of the biggest search engines on the Internet, and it has several associated products, one of which is Google Adwords. Through this program, […]

Matterport Makes VR Dreams a Reality for the Real Estate Industry



Matterport’s 3D Showcase is leading the VR-for-real-estate charge by makings its imaging capabilities widely available.

How Social Media Helps Real Estate Agents Sell More Than Just Houses



Real estate agents are tapping into every square inch of social media marketing capabilities to sell the most important item on their spec sheet: their brand image.

Real Estate Agents and The Mobile Revolution



A decade ago, the notion that we could carry around palm-sized computers equipped with email, video phone calls, and instant internet access would have sounded like the stuff of science fiction. But, lo and behold, that’s exactly what 64% of Americans now do, thanks to the intricate advancements of mobile technology.

5 Social Media Marketing Tips for Real Estate Agents for 2016



What started as one college networking website has spurned the development of similar platforms and evolved into one of the most powerful marketing and interaction tools to date. Social media continues to evolve in form and function,

Mobile Apps to Turbo Charge Your Real Estate Business



Real estate agents are busy folks. From market research to meeting with clients and showing properties, there’s always a lot going on. So in addition to everything else they do, real estate agents must be masters of time management.