About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

4 Things Real Estate Agents Forget About Social Media Branding



It’s become such a common act that your clients and prospects likely expect it. But that’s not to say that social media branding isn’t effective at helping real estate agents build brands that are better than their competitors.

Facebook Live for Real Estate Agents: Helpful Tool or Waste of Time?



Facebook introduced live video capabilities over a year ago, and social media-engaged real estate agents embraced it as a marketing opportunity. From showcasing open houses to live Q&As, Facebook Live provided an easy foray into video marketing for time- and budget-strapped agencies.

LinkedIn for Real Estate: 3 Quick Branding Tips



When you think of social media for business, Facebook and Twitter immediately come to mind. But if you aren’t using LinkedIn to build your real estate brand, you’re missing

3 Ways Real Estate Agents Waste Resources on Social Media



Social media has helped real estate agents generate leads, build better brands, and connect with prospects. But not every feature and function on social channels are worth your valuable time, money, and brainpower.

The Only Social Media Branding Cheat Sheet Real Estate Agents Will Ever Need



Real estate agents have long recognized the power of social media as a branding tool. But successful branding is more than posting photos of your listings and maintaining a professional profile image. There’s a secret formula of relevant content, target audience, and effective messaging that, when mixed correctly, can establish your real estate brand far […]

How Social Media is Killing Your Real Estate Brand Buzz – and it’s entirely your fault!



How Social Media is Killing Your Real Estate Brand Buzz – and it’s entirely your fault! Real estate professionals have long discovered how powerful social

Realtors: How to Grow Your Email List With Success



Digital advertising has expanded well beyond the emails and banner ads of decades past. These days, it seems the bigger marketing push comes from expanding social media channels and YouTube videos.

3 Ways Real Estate Agents Aren’t Using Social Media, But Should Be



It’s 2017 – can you think of a real estate agency who isn’t somehow established on social media?
No?
In its early heyday, social media platforms like Facebook, Twitter and Pinterest

5 Reasons Why Real Estate Agents Experience Social Media Foreclosure



Real estate agencies who use social media preach about getting followers, racking up on likes and shares, and posting a never-ending stream of content. So why do you still fall flat when you’re doing the same surface level activities other agencies are doing?

5 Tools for Real Estate Agents to Avoid Social Media Meltdown in 2017



As if the real estate industry wasn’t already moving fast enough, there’s the added pressure of maintaining a constant social media presence to build your brand image.

Sign up Now and get our guide on Facebook for Real Estate Professionals for Free

Sign up to the Realty Biz News mailing list to get updates from our site and also get our guide to Facebook marketing for Real Estate professionals for free