About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Realtors, Selling Homes 280 Characters At A Time



Facebook is far and away the dominant platform for real estate marketing. In all truth, Twitter is often an afterthought. Inman quotes the harsh words of an anonymous realtor, “There is barely an ROI with social as it is, and Twitter has none.”

How to Automate Your Real Estate Social Media For Results



Harnessing the power of social media is vital for your real estate business. Just look at the stats. 88% of businesses are using social media. That number is even higher among realtors- 91%. Also, 96% of people who talk

How Artificial Intelligence will affect the Real Estate Industry



Artificial intelligence – it’s not just a word that you would hear in a science-fiction movie. Today, there are increasing efforts to develop real-world examples of AI to help us in our everyday life,

Facebook-The Face Of Real Estate Marketing



Facebook is Napoleon, Julius, Caesar, and Charlemagne all wrapped in one. The stats speak for themselves. Facebook is the face of real estate marketing.

Why Real Estate Mobile Apps Have a Bright Future



This type of Homeric drama is not present in the world of real estate mobile apps. However, the field is undergoing epic changes. In 2015, global mobile users passed

Top 5 Social Media Sites for Realtors



In 2018 the efficacious use of social media is paramount for realtors. Every social media channel is unique, and therefore you should use a custom strategy for each site. It’s a lot of work, but it’s worth it. This effort will pay off in the long run

Social Media for Realtors in 2018: 3 Trends You Can Expect



It’s hard to believe that just a decade ago social media wasn’t on most people’s radars. Things have surely changed, and it seems they change faster and more noticeably with each passing year. For real estate agents, 2018 is shaping up to be no different.

4 Must-Have Features on Your Real Estate Facebook Page



With almost 1.6 billion users, Facebook’s widespread network means your real estate agency should probably include it in your social media mix. But what exactly should you display on your page?

3 Real Estate Investing Trends That Gained Steam in 2017



In 2016, the real estate crowdfunding industry produced 3.5 billion dollars in a market that has largely gone unnoticed. It’s anticipated by 2025 that the industry is going to be valued at more than 300 billion.

Top 5 Mistakes Real Estate Agents Should Avoid on Social Media



As helpful as social media has been for real estate agents, you should know that it can do just as much harm to your brand if you aren’t careful.

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