About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

How to Select the Best Social Media Platform



When it comes to marketing your real estate business over the internet, social media platforms are incredibly popular. Facebook alone has more than 2 billion active users, all of whom can be reached

How to Design the Perfect Real Estate Website



The real estate industry has come a long way over the years. The days of relying on word of mouth — or even just the Yellow Pages — as your primary method for finding new prospective home buyers is long gone. Today, if you want to be a successful realtor, you need to compete for prospects on […]

Email Marketing for Real Estate: 5 Ways to Maximize Your Impact



Email marketing can be one of the most effective ways for you to stay in touch with prospects and clients alike if you’re sending the right message.

Other Online Advertisement Options for Realtors that Aren’t Social Media



Take a look at these four online advertisement outlets that have nothing to do with social media

The Evolution of Real Estate Crowdfunding



As a concept, crowdfunding began as a way to bring entrepreneurs and large networks of ordinary people together. It uses social media and dedicated websites to create entrepreneurial opportunities that weren’t easily accessible before.

Fully Integrated Home Security With the iCamera Keep Pro



The iCamera Keep Pro and The Home Security Revolution

The Wisenet SmartCam D1 Makes a Big Leap in Video Doorbell Technology



Until recently, doorbells could only do what they’d done since forever– startle you half to death and announce that someone was standing outside your door. Then, as smart home technology burst more visibly onto the scene

Security, Mood Lighting and More with Lutron Serena Remote Controlled Shades



Easy to set up, install, and use, Lutron Serena Remote Controlled Shades are an ideal pick for many smart homeowners. They represent a significant advance on the automatic shades

5 Social Media Marketing Tips for Realtors



If not, don’t panic. Social media still eludes even top content marketers who have been learning the ropes ever since businesses were allowed to enter the game. In fact, there may never be a perfect formula for social media success.

How to Effectively Use Google for Real Estate Sales



When you type “Homes for Sale in CITY” into Google, most likely Zillow, Realtor, and Trulia will appear at the top of the results page, not a local real estate agency.

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