About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

What Facebook’s New Video Updates Mean for Real Estate Marketing



Earlier this year, Facebook released a slew of improvements to the platform, many of which directly impact the video sector. With the new updates, you can expect better client targeting, clearer analytics, and more ways to share your content

How to Master Twitter Advertising in Three Easy Steps



SOME OF THE MOST WEALTHY, WELL KNOWN, INDUSTRY LEADING BRANDS USE TWITTER TO EXPAND THEIR AUDIENCE. AND YOU CAN, TOO – FOR LESS TIME, MONEY, AND FRUSTRATION THAN YOU MIGHT THINK.

How Real Estate Webmasters Changes Internet Marketing For Good



As a real estate professional, your clients look to you to guide them through the challenges and triumphs of finding the perfect piece of property. After all, you are the expert who will answer their questions, do the necessary research,

Amazon Echo – The New Way of Finding a Home



What happens when the world’s largest online retailer joins forces with some of the world’s most advanced artificial intelligence? The possibility to instantly discover just about anything is born, and it’s changing the landscape of real estate as we know it. In case you haven’t heard, Amazon’s newly developed brainchild, Echo, is reshaping every aspect […]

5 Must Have Keywords for Real Estate SEO



Location, location, location has served as the longstanding battle cry of real estate professionals, but ever-growing cyber property scouting has developed a new significance to the 3-L mantra that goes well beyond a physical address. Although street names and neighborhoods can make or break a property’s desirability – and, therefore, sell-ability –  perhaps the most […]

Real Estate Marketing: Snapchat is the Answer



Real estate marketing is a tough nut to crack, as the expression goes, but Snapchat could be your secret weapon. After all, a large part of connecting with prospective clients is being where the clients are,

Social Media in the lives of Real Estate Agents



Like it or not, the sometimes pesky world of social media isn’t going anywhere. Platforms like Facebook, Twitter, and Pinterest have become permanent fixtures in the modern world, especially if you work in any type of sales.

The Ups and Downs of Google Adwords for Realtors



Using Google Adwords can be a powerful tool for Realtors, but like skill with any tool, it requires careful handling, practice, and precision. What is Google Adwords? Google is well-known as one of the biggest search engines on the Internet, and it has several associated products, one of which is Google Adwords. Through this program, […]

Matterport Makes VR Dreams a Reality for the Real Estate Industry



Matterport’s 3D Showcase is leading the VR-for-real-estate charge by makings its imaging capabilities widely available.

How Social Media Helps Real Estate Agents Sell More Than Just Houses



Real estate agents are tapping into every square inch of social media marketing capabilities to sell the most important item on their spec sheet: their brand image.