About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Does Your Agency Need a Social Media Plan?



These days, you would be hard pressed to find a person or business that isn’t somehow engaged on at least one social media channel. Which may leave you wondering, Does my real estate agency need to jump on the social media bandwagon?

How to Dominate Your Real Estate Marketing with a Digital Content Strategy



If you still rely only on postcards, billboards and yard signs for real estate marketing, you are missing out on more than half of the buyer market.

3 Must-Use Writing Tools for Real Estate Marketing – Especially if You Aren’t a Writer!



In today’s real estate marketing domain (and pretty much any other industry, for that matter), digital content is king, and that reign isn’t ending anytime soon. Which means you need top notch, click-worthy, action-evoking content

4 Mobile First Marketing Strategies for Real Estate



The mobile revolution has changed the way people shop for just about everything: clothes, cars, first dates, and yes, even houses, are first getting discovered on mobile devices at a rapidly growing rate. And with 48% of all real estate searches stemming from a mobile device, it’s no longer an option to tailor your real estate marketing for the mobile takeover.

3 Ways to Use Facebook Groups for Real Estate Marketing



Facebook started as a college networking site over a decade ago and has since evolved into one of the most crucial business marketing tools for the real estate professional. But one key feature harnesses a wealth

How to Leverage Instagram Stories to Sell Your Real Estate Brand



A picture may be worth a thousand words, but an entire saga’s worth of pictures in Instagram Stories could prove priceless for real estate professionals.

What Facebook’s New Video Updates Mean for Real Estate Marketing



Earlier this year, Facebook released a slew of improvements to the platform, many of which directly impact the video sector. With the new updates, you can expect better client targeting, clearer analytics, and more ways to share your content

How to Master Twitter Advertising in Three Easy Steps



SOME OF THE MOST WEALTHY, WELL KNOWN, INDUSTRY LEADING BRANDS USE TWITTER TO EXPAND THEIR AUDIENCE. AND YOU CAN, TOO – FOR LESS TIME, MONEY, AND FRUSTRATION THAN YOU MIGHT THINK.

How Real Estate Webmasters Changes Internet Marketing For Good



As a real estate professional, your clients look to you to guide them through the challenges and triumphs of finding the perfect piece of property. After all, you are the expert who will answer their questions, do the necessary research,

Amazon Echo – The New Way of Finding a Home



What happens when the world’s largest online retailer joins forces with some of the world’s most advanced artificial intelligence? The possibility to instantly discover just about anything is born, and it’s changing the landscape of real estate as we know it. In case you haven’t heard, Amazon’s newly developed brainchild, Echo, is reshaping every aspect […]