About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Acquiring Home Buyers with YouTube



Are you using video in your real estate marketing yet? If not, you might want to start – and the sooner the better. The American Marketing Association predicts that 85% of search traffic will be driven by video by 2019.

How to Take Advantage of Pinterest’s New Paid Search



It’s finally happened – after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.

4 Surprising Benefits of Smart Home Tech



It’s 2017. Smart home technology isn’t exactly new at this point, but we’re still discovering new benefits beyond what the product packaging describes.

Should You Hire a Social Media Manager for Your Real Estate Agency?



Marketing your real estate agency on social media can be a full-time job, but does that mean it should be?

Competitive Marketing Through Google Adwords



If you’re using Google Adwords to market your business, you’re in good company. Too much company, perhaps. As if the visibility for a Page 1 search listing weren’t stiff enough, businesses

5 Quality Smart Home Gadgets for Techies on a Budget



News outlets and industry experts have predicted the “Year of the Smart Home” for the past several years, but this year has been the most promising by far.

The Truth About Link Building



Link Building: It’s the highly potent SEO juice that has content marketers clamoring to get a taste. In essence, link building is getting high-authority sites linking to your content within their own content

Getting Started with Smart Home Tech: A Beginner’s Guide



Smart home technology is no longer something that exists only in The Jetsons. Actually, it’s existed for quite a while, and it’s becoming increasingly affordable.

Social Media for Real Estate: It’s Not Just About Facebook



However, given its hefty capacity, many real estate agents have forogtten there’s more to social media marketing than Facebook – much more.

Smart Homes – the Future of Connected Tech



Home automation technology – often just called “smart home” tech – sounds like something you’d see on an old episode of The Jetsons. Computer devices working together to manage everything in your home that most people do manually

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