About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.

Social Media for Real Estate: It’s Not Just About Facebook



However, given its hefty capacity, many real estate agents have forogtten there’s more to social media marketing than Facebook – much more.

Smart Homes – the Future of Connected Tech



Home automation technology – often just called “smart home” tech – sounds like something you’d see on an old episode of The Jetsons. Computer devices working together to manage everything in your home that most people do manually

Harnessing the Power of Twitter to Market Your Real Estate Business



Twitter is one of the most rewarding social media platforms out there when it comes to real estate agents, but it’s also often the most misunderstood.

Is SEO Really Necessary? The Answer May Surprise You



But there’s one other technique that, while perhaps not necessary, has excellent potential to support any marketing campaign – search engine optimization.

Local Search Optimization for Real Estate Professionals – the Secret to Effective Marketing



Today, any real estate professional that doesn’t have a fully engaged marketing strategy is one that will soon be out of a job. You can’t count on people to just miraculously show up at your door with a suitcase filled

The Power of Local Search: Local SEO for Real Estate Professionals



as changes in major search engine algorithms have specifically targeted local search results for consumers looking for goods and services in their area.

6 Social Media Ad Copywriting Tips for Realtors



These 6 social media copywriting tips for realtors can help you create effective posts with less effort than you might think:

4 Steps to Marketing Your Real Estate Agency on Alignable



If you haven’t heard of Alignable, you’re not alone. Despite having existed since 2013, it was left off of DreamGrow’s list of best social media websites for 2017. Buffer ignored it in its predictions for social media trends last November.

Facebook’s New Lead Capture for Realtors



When realtors think of marketing on Facebook, things like home listings and content sharing usually spring to mind. But Facebook shouldn’t be overlooked as a valuable lead generation tool for real estate agents, especially now that lead ads have made their arrival.

The 5 Steps to a Content Marketing Life Cycle for Real Estate Agents



There’s no magic formula when it comes to content marketing for real estate agents. Different things appeal to different people in different markets,

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