RealtyBizNews: Real Estate News
With the latest on mortgages, refinancing, real estate & home tips
Nearly every website or webpage on the internet today gives users the ability to share its content, photos or videos on social media websites. But if you’re like me, perhaps you’ve always been curious about what some of these sites are and who exactly uses each one. Most of us waste enough time on Facebook, Twitter, and Pinterest as it is, so who really has the time to update even just a few more social media sites, let alone a few dozen?
Earlier in the week, we highlighted some great Pinterest profiles from real estate agents and professionals in the industry, but if you love real estate, design, and architecture, there’s certainly much more to follow on Pinterest than just people working in the industry. Below are what we found to be 20 Real Estate & Design Focused Pinterest Profiles Worth Following:
As one of the largest financial transactions you’ll ever make, it’s easy to understand why there is so much paperwork involved with buying a home or condo. And while sorting through all those documents, loan applications, and financial statements may seem stressful to buyers, keeping everything in order and well-organized is also just as taxing on real estate agents and professionals as it is to the home buyers.
Pinterest is a great social media marketing tool for real estate agents if used correctly. Because of its image-based layout and unique ability to create what is essentially a “virtual storefront”, being able to pin photos of property listings, neighborhoods, agents on your team, or anything else relating to your real estate business is a hip and modern way to reach today’s home buyers.
Domain clustering is generally referring to multiple search results yielding the same domain, which can often result in poor search quality, especially if that domain is a bad website. In the real estate world, we most often see domain clustering from the heavy hitters in the industry like Trulia, Zillow, and Realtor.com.
Finding new ways to engage home buyers and keeping them coming back to your real estate business is often one of the biggest challenges agents and brokers face in today’s competitive real estate industry. Having a high-ranking website helps home buyers and renters to find your business, but what else can be done to ensure you maximize your business potential and chance for a higher conversion?
Nearly everyone is viewing real estate online these days. The staggering statistics that show over 95% of home buyers now begin their home search somewhere on the internet have all been well-documented and written about by web marketing professionals for quite some time now, but what really continues to be gaining more and more momentum in the world of ever-changing web technology is the progression of responsive design real estate websites.
Many real estate agents we work with who are just in the beginning stages of learning and understanding search engine optimization and how it can help their business often ask what keywords they should use or how should they determine a proper keyword strategy. While figuring out which keywords you should target for your real estate website may seem like a simple task, there might be more to this process than you may think.
Although Massachusetts has seen a significant drop in foreclosures over the last twelve months, 1.9% of all home mortgages in the state are still in distress. The lower foreclosure rates in Massachusetts are certainly a sign that the real estate market has stabilized and the demand for housing has improved, but what if you’re currently a home owner facing foreclosure and don’t know where to turn?
Reaching the point where search engines are giving your real estate website a high-ranking for major keywords and keyword phrases requires a seemingly endless amount of effort, and while that may seem like the end goal, it usually opens the door to a whole new set of problems.
