Questions You Should Ask That Prospective Realtor



Real estate agents love referrals, much of a professionals business is derived from recommendations or other forms. But what about once you are referred to an agent? What sort of questions can you ask that will help you make a qualified decision as to hiring or not hiring a prospective real estate professional? Here are a few that can help you make the right choice.

The Home Investment Dichotomy



We have been hammered with news stories over the past couple of years about the part of the American Dream that has to do with home ownership. Is home ownership still an aspiration, or is it just looked upon as another bad investment? Constant hype by the real estate industry, over decades, that homes are good INVESTMENTS, brought exhilaration in the real estate market as the investment factor drove it right up to the precipice, and malaise as the market tumbled down.

Are All Those People Really Your Friends?



Throughout history, from pre-language communications to the new social media, connection has been the catalyst for cultural evolution. Connection is about sharing ideas, but in 2011, when advertisers entice us to “like” them on FaceBook, and marketers measure their effectiveness by how many Twitter followers they can acquire, the quality of the connection has been eroded.

Foreclosure Purchases Not Easy for Most Buyers



With over a million homes foreclosed in 2010, and the news reports of decreasing values and the deals to be made on foreclosed properties, why wouldn’t any owner-occupant home buyer want to get the best possible value? These and other questions are justifiable when so much confusion and doubt rules any market.

Scary Real Estate Math – How to Cope



The dizzying numbers surrounding the real estate market can be as daunting as the phones that don’t ring in this dismal market. Never the less, as professionals, we need to try and wrap our minds around what is happening in the industry. Today’s focus is on the leading edge of the market metrics.

Overvalued – Undervalued and the matter of Emotions



No matter what mathematical equations we apply to the equation of a real estate deal, the human factor can always take over. Facts and figures help greatly in trying to establish value, but when emotion takes over the math goes out the window, and sometimes the deal. The true professional makes allowances for the emotion of the deal.

Underwater Home Owners Lose Mobility



Across the US there are homeowners faced with tough decisions. Not only concerning foreclosures and defaults, but getting out from under homes they cannot sell to take employment elsewhere. Anchored to properties that lost half their value when the bubble burst, some families have to decide between losing their home altogether and having gainful employment and a future.

Filling Your “Sales Funnel” With Social Engagment



While you wait on that next family to arrive for their home tour, you may as well become an Internet engagement guru. By using the social media channels properly, real estate brokers and other professionals can optimize every lead, and more importantly every sale. Cold calls are out, social engagement is in.

Real Estate’s Underutilized Shadow Markets



The real estate market of 2011 is actually a bold new territory where new ideas and innovators may well rule the coming industry. Shadow markets, with shadowy industry segments beneath them even, reveal a property industry with little sense of what it used to be. Exposing unlisted potential and flipping it into positive sales flow is but one novel idea for the new real estate broker.

Building Business Via Integrated Photo Blogging



Using the simple digital tools available, professional real estate brokers can reach a far wider audience than many imagine. Almost with the click of a button showing a neighborhood, home, or other point of interest is as easy as snapping a picture. And with integration any photo blog user can show their discoveries to thousands of people across the web. Images are the most powerful tools in an agent’s toolbox, why not use them more effectively?

Sign up Now and get our guide on Facebook for Real Estate Professionals for Free

Sign up to the Realty Biz News mailing list to get updates from our site and also get our guide to Facebook marketing for Real Estate professionals for free