Lili Steffens

About Lili Steffens

A PR and marketing professional with extensive SEO expertise, a former contributor to Search Engine Journal, Liliana Steffens covers online marketing tips, mobile, social media, and SEO for RealtyBizNews.

Here’s the issue you face when social media is used for real estate



Don’t be deceived by my choice of illustration: what I am about to reveal is not limited to Facebook’s social network.

Why Using WhatsApp Can Benefit Your Real Estate Business



WhatsApp is a messenger-type app which currently belongs to Facebook. It was acquired by the social network inFebruary 2014 for approximately US$19.3 billion and is now part of the Facebook suite of apps with the largest adoption worldwide.

Use the Camera to Make Your Real Estate Business Stand Out on Facebook



With more than 1.8 billion users, Facebook is the social network that promises to deliver the most to businesses savvy enough to target the right audiences.

Are You Making this SEO Mistake with Your Real Estate Site?



Have you ever considered that optimizing your website too much is an SEO mistake? SEO over-optimization is a real thing, and it can hurt your rankings.

Google AdWords Rolls Out Significant Updates



Last week was marked by significant changes rolled out on Google AdWords, one affecting the Ad Rank thresholds, and the other concerning Quality Scores.

Facebook Marketing: 3 Strategies to Get More Leads



Facebook marketing can be a challenge even for experienced professionals because it demands creativity and intuition.

Is Snapchat Really the Next Big Thing for Real Estate Marketing?



Snapchat is a messaging app with excellent potential for real estate marketing. Realtors have begun paying attention to this tool as early as 2016 and although its users tend to be mostly young (45% of Snapchat users are aged between 18-24 and 71% of Snapchat users are under 34 years old), many real estate professionals […]

How Influencers Can Boost Your Real Estate Site



Influencers are the people who can start viral conversations on social media. They may come from all walks of life: journalists, TV and film celebrities, politicians, singers, and other VIPs. But they can also be ordinary people with a strong voice: mommy bloggers, amateur chefs, people with a passion for arts and crafts, travelers, and the list goes on

What Can We Learn from Unsustainable Development in Paradise?



Where real estate developments are concerned, there’s no more clear example than island environments. Here’s a brief take on sustainability and the problems we all face from the perspective of island environments – those microcosms of human development that reveal the acute situation.

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