The Seven Second MLS Listing Rule



Seven seconds. That’s how long a listing has to capture the attention of a home buyer who’s sifting through 100’s of real estate listings on the computer as they start their real estate search. Will your listing make their short list?

Want to Make More Money as a Real Estate Agent? Here’s What You Do



Periodically I go online to visit real estate agent forums to see what new or interesting ideas there are out there for generating real estate leads. Based on a sampling of questions from different forums, I’m not the only one.

A Cool Idea for Juicing Up Your Real Estate Strategic Alliances



As I was listening to Jay Abraham the other day, I heard story after story about how he’d used strategic alliances and joint ventures to make millions of dollars. Then, I had one of those V8 moments…

To Stage or Not to Stage…that Is the Question



As a real estate agent, I absolutely, positively agree with professional home stagers that staging works. People buy real estate on emotion, and staging creates what I call “warm fuzzies.” Warm fuzzies translate to home sales. Here are some examples of how staging affects home buyers in my own community.

Realtors: Last Chance for Short Sale Listings!



Since “the crisis” began in 2007, homeowners who have gone through a real estate short sale have not had to count that invisible income on their tax returns. But the Mortgage Forgiveness Debt Relief Act of 2007 will expire on Dec. 31, 2012.

How Hard Is It to Be a Real Estate Agent?



First, a warning. While the information in this article might seem daunting to someone considering a real estate business, I want to emphasize that it is a fun, interesting, exciting, and rewarding career!

How to Hire the Right Real Estate Agent and Not Get Burned



Despite the incredible amounts of money at stake, most real estate buyers and sellers make decisions about hiring real estate agents in a vacuum. They don’t know what to ask and how to recognize good and bad signs of service before hiring someone. The consequences can be disastrous.

What Are the Best Real Estate Selling Skills?



I’ve often heard fellow real estate agents say they’re not “salespeople.” I can understand that. Nobody likes being sold to, so who would want to associate themselves with something so negative, right? Unfortunately, our distaste for being “sold to” makes us paint all salespeople with the same brush, including ourselves. But here’s the truth about […]

5 Ways to Tune Up Your Real Estate Business



By the time a real estate agent has a few years of business under their belt, they’ve got it mostly figured out. They no longer wonder who will handle their escrow documents or who to call for a home inspection at the last minute. They can list a house for sale, handle a property search, […]

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