Lori Weaver

About Lori Weaver

Lori Weaver is a writer and licensed real estate agent in Lexington, Ky. With over 25 years’ experience in communications and marketing across a number of business sectors, she provides content marketing, writing and social media services to a variety of B2B and B2C clients, with a focus on real estate., real estate investments and new construction. She currently serves as transaction coordinator for Keller Williams Bluegrass Realty. In her spare time, Lori enjoys traveling and spending time with her family

Top 10 Software Apps for Real Estate Agents



There’s an app for that. In real estate, that rings increasingly true as technology continues to play a major role in the daily lives of real estate agents. That trend is expected to continue, making it even more cumbersome and time-consuming

Smart Home Technology Will Change the Way You Live



One area that is impacting agent and client alike is the increasing number of smart home technologies available and in demand.

Social media in the lives of real estate agents



There is growing focus in the broader business community on social media marketing, particularly as a way to reach millennials.

Nurture Client Relationships to Build Your Real Estate Referral Network



While some days you may feel as though you are swimming in paperwork, real estate referrals remains a business built on relationships, not paper.

How to Take Your Real Estate Business to the Next Stage



Whether you recently launched your career in real estate, consider yourself a seasoned veteran or fall somewhere in between, there comes a point when you know you need to take your Real Estate business to the next stage.

Using Content Marketing to Generate Real Estate Leads



Content marketing—sometimes known as education-based marketing—differs from traditional types of advertising because it uses a non-sales message to provide information of value to a targeted audience.

What it Really Takes to be a Top-Selling Real Estate Agent



Becoming a top-selling real estate agent may seem like nothing more than a numbers game: the more appointments you set, the more listings you get, and the more sellers you eventually bring to the closing table.