4 Things Real Estate Agents Forget About Social Media Branding



It’s become such a common act that your clients and prospects likely expect it. But that’s not to say that social media branding isn’t effective at helping real estate agents build brands that are better than their competitors.

Facebook Live for Real Estate Agents: Helpful Tool or Waste of Time?



Facebook introduced live video capabilities over a year ago, and social media-engaged real estate agents embraced it as a marketing opportunity. From showcasing open houses to live Q&As, Facebook Live provided an easy foray into video marketing for time- and budget-strapped agencies.

Using Social Media to increase your real estate brand



A survey by the National Association of Realtors recently revealed that 92% of home buyers use the Internet to search for real estate. This means that establishing a good online presence can significantly improve your ROI and real estate brand.

LinkedIn for Real Estate: 3 Quick Branding Tips



When you think of social media for business, Facebook and Twitter immediately come to mind. But if you aren’t using LinkedIn to build your real estate brand, you’re missing

HomePocket Launches PushButton Digital Ads for Real Estate Agents



HomePocket, a data-driven marketing engine and lead generation service for real estate agents,  today announced the launch of PushButton Digital Ads for real estate agents.

The Only Social Media Branding Cheat Sheet Real Estate Agents Will Ever Need



Real estate agents have long recognized the power of social media as a branding tool. But successful branding is more than posting photos of your listings and maintaining a professional profile image. There’s a secret formula of relevant content, target audience, and effective messaging that, when mixed correctly, can establish your real estate brand far […]

How Social Media is Killing Your Real Estate Brand Buzz – and it’s entirely your fault!



How Social Media is Killing Your Real Estate Brand Buzz – and it’s entirely your fault! Real estate professionals have long discovered how powerful social

Here’s the issue you face when social media is used for real estate



We document that the recent house price experiences within an individual’s social network affect her perceptions of the attractiveness of property investments, and through this channel have large effects on her housing market activity,” the abstract of Social Networks and Housing Markets noted sometime last year.

Digital Home Shoppers and How to Reach Them



The web, mobile and social media are quietly changing how home shoppers interact with agents and find the properties they want. Are agents and the real estate sector taking note?

Realtors: How to Grow Your Email List With Success



Digital advertising has expanded well beyond the emails and banner ads of decades past. These days, it seems the bigger marketing push comes from expanding social media channels and YouTube videos.

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