3 Social Media Missteps To Avoid At All Costs



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Social media offers the chance to interact with people, transfer value, and generate leads from platforms like Facebook, LinkedIn, Twitter, and YouTube. Still, real estate professionals consistently make mistakes in their overall social media strategy

Facebook Launches New Keyword Tool



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Want to find those who are talking about real estate on Facebook? It just got easier. Facebook added a new update to its Graph Search feature this week that allows users to search for keywords contained within posts, photos, articles, and videos that were shared with you.

Most Realtors Struggle to Master SEO



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There’s sales-lead gold in website search-engine optimization, but most real estate agents have no effective way to mine it.

5 Successful Social Media Strategies for Real Estate Agents



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It’s not hard for your real estate company to do social media, but it is hard for your real estate company to do social media well.

3 Tips to Quickly Add Twitter Followers



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Are you living in Twitter obscurity, wondering if anyone will ever read your tweets? If you find that you’re tweeting, commenting and sharing to no avail, you’re not alone.

Selling tricks – when they might not be such a great idea



Selling tricks – when they might not be such a great idea3

It goes without saying that as a seller, you will want to do everything in your powers to increase the value of your property and that you will try your best to raise that asking price.

Staying Connected & Keeping it Professional



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Technology makes you more connected and with that, comes a rush to always be responsive. But in that rush, you may be tempted to take some shortcuts with your messaging.

The Biggest Sin on Social Media? Sharing Too Much



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In the year of the “selfie,” you may find it difficult not to think of social media as just a means to promote yourself and get your message out. The more you post, the more connected you look, right?

Google Ads for Realtors: How Much Does a Lead Cost?



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Virtually every real estate professional markets themselves online one way or another, whether it’s through their own website or simply by dumping their listings on multiple MLS’s and sites like Trulia and Zillow.

The Truth About Mailers and Why I Use Them



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As a person who has created marketing that does not require me to knock a door, cold call or send a mailer, how is it possible that I can advocate mailers?