When building a real estate website, including things like content, photos, and even videos is of course the bare essentials if you really want to drive traffic and keep home buyers on your site. But what else can you do to dress up your site and provide for an even better user experience that will not only keep home buyers on your site for the time being, but keep them coming back down the road?
Domain clustering is generally referring to multiple search results yielding the same domain, which can often result in poor search quality, especially if that domain is a bad website. In the real estate world, we most often see domain clustering from the heavy hitters in the industry like Trulia, Zillow, and Realtor.com.
Nearly everyone is viewing real estate online these days. The staggering statistics that show over 95% of home buyers now begin their home search somewhere on the internet have all been well-documented and written about by web marketing professionals for quite some time now, but what really continues to be gaining more and more momentum in the world of ever-changing web technology is the progression of responsive design real estate websites.
Many real estate agents we work with who are just in the beginning stages of learning and understanding search engine optimization and how it can help their business often ask what keywords they should use or how should they determine a proper keyword strategy. While figuring out which keywords you should target for your real estate website may seem like a simple task, there might be more to this process than you may think.
Keeping your real estate blog fresh with interesting market information and engaging content is extremely beneficial for both home buyers in your area, as well as all the major search engines such as Google, Yahoo, and Bing. Just as it does with readers, frequent blogging gives search engines another optimized web page to read, ultimately giving your website yet another opportunity for buyers to find your pages and just one more way to achieve a high page rank.