This Year’s Must-Haves For New Homes



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Convenience, livability, and energy efficiency are top priorities in the construction of new homes this year, according to the National Association of Home Builders, which recently released the most popular features in new single-family homes in 2014.

Can Scented Homes Entice More Buyers?



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Some condo developers are trying to lure buyers by creating customized scents that are aimed at creating positive impressions of a building.

Spice Up Your Real Estate Website With Free Images From Getty



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Getty has just created an embed tool – something similar to what Twitter and YouTube have – that allows websites to use its pictures for free by pasting in an embed code.

How Not To Automate Your Social Media Campaign



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Automating your social media strategy is a good way to save time, but it may not pay off in the long run, according to Melissa Leiter, an independent marketing consultant who specializes in social media strategy.

7 Ways Realtors Can Use LinkedIn To Generate Leads



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Given its demographic skew towards affluent professionals, LinkedIn is a great place for commercial real estate agents to connect with a very valuable target audience. However, professionals buy and sell their own houses and properties too. That means LinkedIn is also a great tool for residential real estate professionals to build relationships that lead to sales.

Real Estate Ads Get a Dose of Political Correctness



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Real estate advertisers are facing a few headaches when it comes to describing their listings, having to adopt more ‘politically correct’ phrasing so as not to offend anyone reading them.

Tips for Selecting a URL That Attracts Customers To Your Real Estate Site



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Because domain names cost less than $10 a year, you may have good reason to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn’t suitable as your business domain. The URL is important to search engines ranking […]

Instagram For Real Estate Agents What Are The Benefits ?



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Instagram is a social media platform that encourages users to share pictures.  Real estate agents can use Instragam to share photos and get people excited about their listing.  Below are some of the benefits of using Instragram and tips on how real estate agents can make the most of it. Cost effective- One of the best […]

New Service For Vacation Rental Owners Wanting Inquiry Assistance



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If you own a vacation rental (or several) somewhere in the United States and use online booking websites like Booking.com, VRBO®, or HomeAway to promote your properties, you likely know how hectic all those e-mails, phone calls and inquiries can get—especially during peak vacation seasons. Of course every situation is different when it comes to […]

Social Media and Todays Real Estate Agent



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Real estate agents can use social media sites to reconnect with family and friends, acquire new customers, promote your listings for an extremely low cost, generate more leads, and make more money.  In fact, the majority of agents are on one of the top social media sites.  Before you sign up for a social media […]