Given its demographic skew towards affluent professionals, LinkedIn is a great place for commercial real estate agents to connect with a very valuable target audience. However, professionals buy and sell their own houses and properties too. That means LinkedIn is also a great tool for residential real estate professionals to build relationships that lead to sales.
Because domain names cost less than $10 a year, you may have good reason to own several. For starters, you should own the URL that contains your name as a way to protect your online reputation. However, your personal name probably isn’t suitable as your business domain. The URL is important to search engines ranking […]
If you own a vacation rental (or several) somewhere in the United States and use online booking websites like Booking.com, VRBO®, or HomeAway to promote your properties, you likely know how hectic all those e-mails, phone calls and inquiries can get—especially during peak vacation seasons. Of course every situation is different when it comes to […]
Today’s real estate agents understand that a comprehensive, highly-visible web presence is no longer optional if expanding your business and maintaining success in the real estate industry are things you want to achieve throughout your career. Statistics vary, but nearly every home buyer today begins their home search online and without some way for these […]
Proper search engine optimization techniques are critical for achieving a high ranking, driving more traffic, and generating more sales leads. Without adequate traffic visiting your real estate website, the probability of you selling more homes and making more money significantly declines. So for those who are new to web marketing or even for those who […]