Marketing your business is an ongoing process that involves a ton of thought and creativity. The content you post on your real estate blog or share on Facebook and Twitter must be timely, informative, precise and significant enough for home buyers and sellers to want to come back to your page. [...more]
On the hunt for a new home? Now you have yet another tool at your disposal. In an interesting twist, at least in my opinion, an internet website has gone “old school” to reach even more households - they now have a television “show”! [...more]
Most real estate agents have irregular schedules. Being constantly on-the-go, it can be extremely difficult to dedicate the proper amount of time needed to get the most from blogging, social media conversing, and various other forms of web marketing. [...more]
While print media has taken a huge hit from the progression of technology, there is still a large demand for traditional, hard-copy business cards. If you find yourself in a meeting or at a social event, being able to hand someone your contact information is much more effective than just blurting out your phone number... [...more]
Many real estate professionals – agents, brokers and investors – have embraced the use of the telephone when contacting homeowners facing foreclosure. Here’s the question: How compliant are you with state and federal rules? Do you know some of the issues you’ll need to think about before making your first call? [...more]
I recently read an article that listed five crucial reasons for having your own real estate website and found it a bit more entertaining that I first expected it to be. Most of the points being discussed were fairly obvious and nothing you don’t already know. Topics like 84% of buyers are looking online for [...] [...more]
Zillow, Inc, a national leader in real estate information and home search tools, recently announced the launch of a brand new Android™ application called Zillow® Rentals, which marks the first time the company has developed an app dedicated solely to the rental market. [...more]
Having a business account on Elance, which I rarely use, I often see job postings from real estate agents and real estate companies looking for search engine optimization. I’ll read through lengthy job descriptions and they always seem to end the same way: “I want to rank #1 on Google for all of my keywords and search terms!” [...more]
As a real estate agent, you probably already know that your competition is everywhere. Depending on where you are located, there could literally be hundreds of real estate websites in your area alone that are all competing for the same leads. [...more]
Have you seen the new TV ad where Samuel L. Jackson commands his iPhone to find a grocery store that carries organic mushrooms, or asks it how many ounces are in a cup? The ad itself is fairly entertaining and in case you aren’t totally up to speed with the latest mobile trends, the iPhone application he’s using to find the answers to all his questions is called Siri, and there’s little she can’t tell you. [...more]
