4 Steps to Boost Your Online Presence



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With home shoppers performing an average of 11 searches before taking action on a real estate site, it’s important that you get yourself front-and-center on the Internet.

Top 100 Real Estate Pros on Pinterest



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Pinterest is a social media network rapidly embraced by people in different domains and, indeed, there are many areas that can benefit from using this network. photo credit: mkhmarketing via photopin cc The real estate domain is no exception. Professionals can use it in many ways, from creating boards with their listings to becoming a […]

6 Things Not To Do When Staging an Open House



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Open houses can be a great way to show off a property to many potential buyers all at once, but you want to be careful to leave a good impression.

Is Home Staging a Waste of Time?



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Staging may not be important and may not raise residential sales prices, according to researchers at the College of William & Mary.

Marketing Strategies for Successful Real Estate Agents



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For real estate agents it is important to get an edge on ethical grounds. Those with experience in the business tend to agree that smart strategies have long-term benefits while sleazy tactics result in long-term consequences.

Blogging for Community Involvement



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Here is an idea that every real estate investor should borrow from tech savvy Realtors. Begin regularly posting a blog focused on activities, events, and interesting perspectives about the community you serve.

New Guide Helps Realtors To Highlight ‘Green’ features



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Green features in a home can be a selling point, surveys show, and now there’s a way to highlight them on Multiple Listing Services.

Disclosing Energy Costs Leads To Faster Sales



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A preliminary analysis of Chicago single-family homes suggests that real estate listings that include energy costs spend less time on the market and have a higher closing rate.

Listing Ads: Choose Your Words Carefully, They Could Be Worth A Fortune



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The words that real estate professionals choose to describe a property in listing ads could potentially result in the home selling for a premium, suggests an analysis that looks at listing descriptions and their effect on sales price and probability of sale.

This Year’s Must-Haves For New Homes



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Convenience, livability, and energy efficiency are top priorities in the construction of new homes this year, according to the National Association of Home Builders, which recently released the most popular features in new single-family homes in 2014.