Staying Connected & Keeping it Professional


Technology makes you more connected and with that, comes a rush to always be responsive. But in that rush, you may be tempted to take some shortcuts with your messaging.

The Biggest Sin on Social Media? Sharing Too Much


In the year of the “selfie,” you may find it difficult not to think of social media as just a means to promote yourself and get your message out. The more you post, the more connected you look, right?

Google Ads for Realtors: How Much Does a Lead Cost?


Virtually every real estate professional markets themselves online one way or another, whether it’s through their own website or simply by dumping their listings on multiple MLS’s and sites like Trulia and Zillow.

The Truth About Mailers and Why I Use Them


As a person who has created marketing that does not require me to knock a door, cold call or send a mailer, how is it possible that I can advocate mailers?

20 Social Media Posts Guaranteed To Get People Talking


If you want to avoid being one of those agents who just heard about this new platform called ‘Facebook’, and you want to take charge of your social presence, then you need to be proactive.

How to Build Trust in your Brand


There was a time when the decision to do business with someone was based on the number of known options and the availability of information about that person or company. If you saturated your local market with advertising, or if you were the only game in town, there was a pretty good chance that you […]

Will The Zillow-Trulia Merger Bring Much Needed Innovation To A Stale Real Estate Industry?

Zillow Trulia

The traditional real estate industry, like book publishers before them, think they are too powerful to be run over by upstarts like Zillow and Trulia. But the reality is, the internet long ago changed the playing field for the real estate brokerage industry.

Building a Successful Integrated Marketing Campaign


Marketing today has many facets, constantly expanding in our fast-paced, noise laden, digitally driven society. Juggling existing transactions, marketing, prospecting, and customer service can sometimes pose a challenge.

Here’s 3 social media trends real estate pros need to know


Image-centric networks are growing, and Google+ seems to be losing favor. columnist Jayson DeMers recently offered up some of the latest trends in social media.