If ever a business professional wanted to understand how to engage via the web, the Super Bowl initiative by Coca Cola offers some vibrant clues as to how to proceed. We thought it might be helpful for readers interested in digital marketing to take a look at the so called “Mirage” ad, and the game behind it too. As you know, Super Bowl Sunday is as much about commercializing and socializing, as it is about touchdowns.
So you’ve just started a real estate website and want to start generating leads right away. As you know, search engine optimization is a long-term process that will boost your site’s authority over time, but not immediately. So what’s the best way to start getting an initial return on your web investment?
“Pulling out the stops”, sometimes that’s what it takes to break ahead of the competition. This morning an article over at Inman News tweaked my interest in a real estate company that may just be pulling those proverbial bonds of convention. Wisconsin based Shorewest Realtors not only released a cutting edge new website, but went to TV advertising to tell about it.
If you own a real estate office, how seriously do you take business listings sites? Some listings platforms such as Google Places and Yelp! allow for business owners to respond to reviews and learn about their customers’ experience or satisfaction, so taking it seriously can really improve your reputation among potential clients.
If you have a real estate blog, you already know that frequent posting is critical in order for that blog to be successful. And because you should be posting new real estate blogs every day, it doesn’t take long before each of your posts get buried behind newer content or archived into organized folders, usually by month.