Promotional items are still an effective way to market your brand



Giveaway promotional items such as branded pens, calendars and stress balls are still an effective way to market your brand, according to a recent survey by the Advertising Specialty Institute. Not only do consumers hold on to these products for several months, they also often pass them on to friends and family, adding to your […]

Study finds big marketing opportunity for “hyperlocal” expertise



Real estate professionals admit that they’re failing to deliver when it comes to providing hyperlocal knowledge of specific housing markets, according to a new survey. The newly published Hyperlocal Real Estate Survey, commissioned by the startup zavvie and conducted by the WAV Group, found that most agents admit they’ve failed to get the message across […]

RealJaja launches its free exclusive listings app in the U.S.



Real estate marketing app provider RealJaja has announced the opening of its US Headquarters in Arcadia, California. RealJaja finally brings

Redfin launches trials of new concierge service



The company said its first-of-its-kind offering, called Redfin Concierge,

Selling Your House? 3 Easy Renovations for Home Investors to Attract Buyers



When preparing to sell a home, many people will look through other listings to see how their property stacks up to the competition.

Top 5 Mistakes Real Estate Agents Should Avoid on Social Media



As helpful as social media has been for real estate agents, you should know that it can do just as much harm to your brand if you aren’t careful.

Acquiring Home Buyers with YouTube



Are you using video in your real estate marketing yet? If not, you might want to start – and the sooner the better. The American Marketing Association predicts that 85% of search traffic will be driven by video by 2019.

Facebook is getting deadly serious about real estate listings



If Zillow was getting a little hot under the collar upon rumors that Amazon.com was getting into the real estate game, it’s probably feeling even worse now that Facebook has officially declared that it too is stepping up its efforts.

How to Take Advantage of Pinterest’s New Paid Search



It’s finally happened – after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.

8 Leading Real Estate Blogs for Real Estate Agents



The secret to being the best in what you do is learning all the ropes of the game. Recognizing this also means acknowledging the fact that you have to learn for as long as you wish to succeed. So

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