Realtors’ interest in smart home technology heats up



As smart homes become more popular among consumers, buyers and sellers are showing greater interest in those homes and smart-home technologies and Realtors in a certification to acknowledge their experience and expertise in those features.

How Social Media Helps Real Estate Agents Sell More Than Just Houses



Real estate agents are tapping into every square inch of social media marketing capabilities to sell the most important item on their spec sheet: their brand image.

Coldwell Banker agents demo Virtual Reality tech for home viewings



Real estate agents with Coldwell Banker Real Estate LLC recently offered brokers a viewings of a newly listed property in Northeast Ohio, despite not physically being at the property.

Real Estate Agents and The Mobile Revolution



A decade ago, the notion that we could carry around palm-sized computers equipped with email, video phone calls, and instant internet access would have sounded like the stuff of science fiction. But, lo and behold, that’s exactly what 64% of Americans now do, thanks to the intricate advancements of mobile technology.

5 Keys To SEO for Real Estate Agents



If you’re a real estate agent, you’re keenly aware of the important role the Internet plays in your industry. As a realtor, you need to have a strong social media presence, as well as an effective website. Of course, in order to attract as many potential clients as possible,

PR expert Marsha Friedman offers 3 tips to boost your brand



In order to be a successful a real estate agent it’s essential to become well known in your local market. Thankfully, public relations expert Marsha Friedman, author of the book Celebritize Yourself, recently provided a few tips on how to do just that

Changes to Arizona Home Inspector Bonding Requirements



Senate Bill 1422, which will take effect as of August 1st, provides for new rules regarding the Arizona home inspection bond requirement.

Gainesville, Fl.-based Trimark Properties announces new marketing hire



One of Gainesville, Florida’s most prominent commercial real estate and property management companies, Trimark Properties, enthusiastically declared the newest addition to their esteemed Marketing Department.

Choose the Right Realtor: What to Look for When Selling or Buying a Home



Finding the right realtor is important when selling your home. The problem is it’s really hard to find a good realtor. Here’s what savvy homeowners have done to find one and what to look for. Part-Time Realtors If your agent only works part-time in the business or “does it on the side,” ditch him (or […]

Why Facebook is Essential for Real Estate Agents



It’s almost impossible for any business to succeed and thrive in today’s world without having a social media presence. The same can be said for real estate agents, whose work is akin to running a small business. Of all the social media sites available, Facebook is the one that’s essential for all real estate agents. […]