Contactually adds team tools to boost collaboration among agents



Contactually, which offers a relationship marketing platform popular with real estate professionals, has just added new “team” functionality to its product.

5 Tips Agents Can Use To Make A Better First Digital Impression



The old adage about having one chance to make a first impression is just as true online as it is in-person.

How to Dominate Your Real Estate Marketing with a Digital Content Strategy



If you still rely only on postcards, billboards and yard signs for real estate marketing, you are missing out on more than half of the buyer market.

3 Must-Use Writing Tools for Real Estate Marketing – Especially if You Aren’t a Writer!



In today’s real estate marketing domain (and pretty much any other industry, for that matter), digital content is king, and that reign isn’t ending anytime soon. Which means you need top notch, click-worthy, action-evoking content

Why Twitter bots might help your marketing efforts



Lots of social media experts consider Twitter bots to be spam, but that depends on their purpose. If used correctly, a Twitter bot can become a powerful tool for marketing.

Property for Sale: How Do Realtors Efficiently Market Their Homes?



Putting your house up for sale is a major undertaking that requires a professional’s aid. Realtors are the best resource for home sales because they have the industry knowledge and experience to move a transaction forward.

4 Mobile First Marketing Strategies for Real Estate



The mobile revolution has changed the way people shop for just about everything: clothes, cars, first dates, and yes, even houses, are first getting discovered on mobile devices at a rapidly growing rate. And with 48% of all real estate searches stemming from a mobile device, it’s no longer an option to tailor your real estate marketing for the mobile takeover.

Key Pointers to Building a Successful Social Media Team



An article in Adweek points out that building a successful social media team can be a challenge for many organizations. Problems can develop if traditional hours are imposed and if employees aren’t sourced or managed properly.

3 Ways to Use Facebook Groups for Real Estate Marketing



Facebook started as a college networking site over a decade ago and has since evolved into one of the most crucial business marketing tools for the real estate professional. But one key feature harnesses a wealth

How to Leverage Instagram Stories to Sell Your Real Estate Brand



A picture may be worth a thousand words, but an entire saga’s worth of pictures in Instagram Stories could prove priceless for real estate professionals.