Chime Technologies acquires GeographicFarming to bolster its real estate marketing platform



Real estate technology platform Chime Technologies, which sells an “operating system” for industry professionals to seamlessly run and grow their online business, has said it’s acquiring GeographicFarming, a turnkey, 360° marketing solution for real estate businesses. With this acquisition, Chime will add direct mail and telemarketing farming features to the powerful Chime real estate suite.

Chime’s operating system aims to provide all the tools real estate professionals need to seamlessly run and grow their business. Its innovative tools make it easy to launch marketing campaigns, track leads’ activities, build and nurture customer relationships, and effortlessly manage teams. Designed specifically for real estate professionals, one of Chime’s biggest strengths is that it integrates what the company calls “social intelligence” in order to provide a new level of insights into who leads are and what they want. Other basic features include tools to launch marketing campaigns, build customer relationships, track leads’ activities and manage teams on the go.

By acquiring GeographicFarming, Chime says it will be able to enhance its existing features and add new capabilities, giving agents access to an even wider range of marketing tools to grow their brands, improve productivity and increase the bottom line.

“We are always working to serve a diverse range of agents’ needs and push the real estate industry forward,” said Matt Murphy, Chief Marketing Officer of Chime. “In GeographicFarming, we found a partner who’s committed to the same goals. Their innovative approach to farming is a perfect complement to Chime’s technology, and they represent a valuable addition to the Chime team.”

GeographicFarming provides fully customizable lead capture landing pages that offer multiple home value estimates, using an easy-to-navigate three-step process. Streamlining direct mail systems, GeographicFarming’s templates and customizable designs fit any brand and market needs, and ensure marketing campaigns truly stand out from the crowd. Its effective, high-powered telemarketing features eliminate the need to spend hours each day on the phone. Instead, a dedicated call center utilizes proven scripts that generate and nurture new business leads, every day of the week.

The acquisition of GeographicFarming is the latest step in Chime’s effort to not only fulfill agents’ existing needs, but also to anticipate their future desires. Chime recently announced the launch of an AI-enabled smart dialer called Belle, as well as software to power drone technology, which has the potential to transform open houses and listings.

About Mike Wheatley

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at mike@realtybiznews.com.

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