Today I’d like to talk about content for your real estate website. Quality content on your web site will never hurt you, and since the release of Google’s Penguin algorithm, it’s probably even more important now more than ever.
I know what you’re thinking. Writing content is time consuming and may not give you the results you’re looking for immediately in terms of traffic and incoming leads. This may be true, but retooling your content now will only set you up for long-term, sustainable success with your real estate website. The idea behind Penguin is to reduce spam and reward web sites that do all the right things and writing quality content with relevant keywords is arguably the most important aspect to a great website.
However, before you start cranking out fresh content, understand that quality content doesn’t mean spinning old content in a new way. What I’m talking about is totally new, re-written copy that is interesting, creative, and properly uses the keywords you’re using to hopefully get a good ranking among various search engines.
If you have a blog or a ton of web pages with already existing content, slightly changing up the words or the feel of the article isn’t going to accomplish much in terms of search engine optimization. Instead, I challenge you to get involved with each article and produce something that you can be proud of and share with all your friends, clients, and colleges. Because once you’ve published your new and improved content, sharing it via Facebook, Twitter, Digg, and Linkedin is the very next step.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.