How to Dominate Real Estate Marketing with a Digital Content Action Plan
If you still rely only on postcards, billboards and yard signs for real estate marketing, you are missing out on more than half of the buyer market.
At this point in the digital age, you should – at the minimum – have a company website to feature your listings and company profile. A website alone may provide just enough visibility for your firm to stay afloat, for now. But posting your properties online isn’t enough to earn a top spot in the competitive real estate market.
People no longer simply look for the service they need; they also need to know why you offer the better choice. And you can give them all the reasons they need via a content marketing strategy.
3 Essentials to Rock Your Digital Real Estate Marketing Strategy
Mobile App Marketing
The mobile device has forever changed the way many people shop for real estate. Last year, consumers searched Google for Zillow, a popular real estate website and mobile app, more so than the term “real estate.” In addition, studies show that 68% of shoppers used mobile real estate apps both at the beginning and throughout their home search.
So what does all this mean for the real estate professional?
It means your customers are mobile, and you should be, too.
Apps like Zillow, Trulia, and Realtor provide convenient, portable ways for buyers to catch a sneak peek of what’s on the market before they ever reach out to you. These apps make it easy to optimize your mobile marketing techniques, like paid ads, geofencing, and click-to-contact capability.
Blogs are becoming about as par for the course as business websites. They provide valuable resources for your customers and prospects seeking answers and information, while positioning you as a thought leader in your industry.
While blog content should be crafted as a marketing tool on the inside, its outer layer should provide value and insight for the reader. The goal here is to create blog posts that will drive web traffic, keep your brand top of mind, and make people want to share your content with others.
Good real estate blog content can take the form of any of the following:
- Tip sheets (ex. 10 Things New Home Buyers Never Consider)
- How To’s (ex. How to Get Your Home Ready to Sell)
- DIY Walk-through (ex. How to Install a Toilet)
- Before-and-After Shots of renovations or redecorating
Posting worthy content on your blog does not mean you have to create each piece from scratch. There are plenty of relevant, helpful articles circulating the web that you can curate for your own use. But be sure to give credit where credit is due.
Of all the digital marketing outlets available, none offers as many advantages and options as social media.
Platforms like Facebook, Pinterest and Instagram are rich in visual elements and free to join. You can pay small fees for ads, which can disperse your shared content to larger audiences and help drive web traffic.
Social media profiles offer another way for prospects to research your company, other than your website. People can leave reviews and comments, and you can join the conversations to spark relationships and build trust in your brand.
Use social media to share your listings, success stories, and blog content, as well as collect client feedback and generate leads.
To get (and stay) on top, you should be taking advantage of online marketing outlets to increase your visibility wherever your prospects may be – mobile apps, social media, or your own company website.
But first, you need epic content to get their attention.