One of the first questions I get asked when consulting a real estate agent on social media is how often should they post something to their accounts. While there is no exact methodology you should following when posting information or updating your status on Facebook or Twitter, you should always be careful not to cross the line from real estate marketing to real estate spamming.
If you’ve had a Facebook account for any length of time, you probably follow a business page or even have a “friend” who is CONSTANTLY posting new status updates, information, or links to something else online. I know for me, I can name several businesses I happen to follow that typically share between 5 and 20 posts per day, which can obviously be a bit overwhelming.
Sure, you can get quite a bit of housing information out to your social media followers by posting web links, home listings, or updates regarding your local real estate market, but here is the problem with over-posting and over-sharing content via social media: either people will stop following you or they keep following you, but eventually scan right over your posts because they’ve simply lost interest in what you have to say.
If you analyze your Facebook business page statistics and you follow the unnecessary trend of providing people with a status update every hour, you may not see a steady drop in page views or followers right away; but if you continue to over-use your account and begin to spam your follower’s accounts, it will surely happen sooner rather than later.
A good rule-of-thumb is to stay relevant to your followers without overloading them with information they don’t need and don’t care about. What this exactly means in terms of how often you should post an update to Facebook or Twitter is up to you. If you have some interesting information regarding a price drop of a listing or if you took on a listing that just came onto the real estate market, you should without a doubt share these nuggets with your followers and potential home buyers. However, if you’re thinking of posting a status update that’s in the nature of “Off to show 2692 North Clark Street,” I think this fits perfectly under the category of “unnecessary.”
Joe Heath is a graduate of Indiana University and possesses a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.