Real Estate Marketing & Beyond
Too many sellers assume that buyers will walk in and the decision will be an easy one. Not true. In fact, there are several factors that highlight to buyers why they shouldn’t buy the home. With inventory levels higher than average in most markets these days, how can sellers attract the positive attention they need to circumvent what little competition they will face in selling their homes? Here are four tips for seasoned buyers and newbies in the selling market alike to use to get their home sold.
© immrchris - Fotolia.com
Be Warm and Inviting
Nothing saying “Come on in!” better than a warm and inviting entryway following a great first impression from Curb Appeal. As buyers first approach your property, they should be “wowed” with amazing landscaping, clear walkways, colorful flowerbeds and an overwhelmingly welcome feeling. As they walk inside buyers should experience sights and smells that are pleasing to the eye and enticing to their senses. Soft textiles like a plush entry rug or neutral, fresh scents are seemingly small steps will make anyone feel at home.
Show Off Key Features
If the star feature of your home is the kitchen, do your best to show it off. Rather than cover your stainless steel appliances with clutter, shine them up and show them off. High-end materials, unique amenities, and spacious floor plans – all should be set up so that thesekey features of the home are highlighted.If the home has large closets try to clear most of the closet space so buyers can fully see the feature.
© arquiplay77 - Fotolia.com
Don’t Get Too Personal
The last thing a buyer wants to see are personal items scattered around a home they are considering purchasing. While a few things personal in nature are good to have around, too much can create a negative impact on buyers. A few picture frames and other accessories will nicely enhance the décor but a wall full of family vacation photos may not. Ideally, potential homeowners should be able to envision the space with their own possessions and touches added and unless they can see somewhat of a clean slate it can be difficult.
Make the Home Accessible
In today’s digital age of fast-paced convenience, sellers must be adaptable to showing the home at anytime of the day or evening, within reason. One of the biggest hindrances to selling a home is a buyer not having access to it. Flexible homeowners that work with buyers’ agents are far more successful and are less likely to face difficulty at the negotiation table as well.
© Rodenberg - Fotolia.com
When your home shows well, it will sell well – regardless of the myriad properties currently on the market. With these four tips, buyers will want your home, you’ll be on your way to selling success and you can focus on more exciting things like buying your new dream home at today’s unbelievably low interest rates!
Buyers are looking for emotional connection, value for money and hassle-free move in. If you want to sell in this market, your home must be staged, priced right and in move in condition.