Real Estate Marketing & Beyond
Georgia-based brokerage firm Better Homes and Gardens Real Estate Metro Brokers (BHGRE) is teaming up with 3D visualization software provider RoOomy to make its suite of services available to its agents.
RoOomy offers technology that allows for photos of rooms to be transformed into a 3D environment that can then be redecorated or staged to suit the whims of customers. The software is proving to be a game-changer in real estate, giving home buyers the opportunity to visualize a property's full potential.
“Staged homes sell faster than vacant homes, it’s a fact,” said Kevin Levent, President and CEO of BHGRE Metro Brokers. “The cost of professional staging eats into the marketing budget. Virtual staging is the best option in today’s online-driven market and roOomy has the best platform."
roOomy's patented technology is not only capable of transforming 2D images into 3D models, but it also offers a fully customized experience for consumers. RoOomy offers a team of interior designers who're able to stage listings with a range of brand furnishings and décor products from more than 80 popular retailers, including brands like Wayfair, Birch Lane, and Design Within Reach. Clients can then view the staged properties in 3D using the roOomy iPad application, zooming in and out, checking all angles. They can even redesign the properties themselves according to their own personal tastes.
Better Homes and Gardens Real Estate Metro Brokers will also become one of the first brokers in the U.S. to gain access to roOomy's latest technology, set to be launched this fall, said Pieter Aarts, CEO of roOomy.
"roOomy will release a web viewer later this month that will allow consumers to view and zoom in on the 3D listing scenes in a web browser,” Aarts said. He added that the new web viewer will also come with an 'erase' tool that lets customers delete existing furnishings from listing images and redesign the space to suit their own taste.
Under the new agreement, Better Homes and Gardens Real Estate Metro Brokers' agents will be offered access to roOomy's product suite at a steep discount, while plans exist for a deeper integration with their Distinctive Collection program for luxury homes.
