GetResponse, an advanced yet easy-to-use online marketing platform recently announced the beta release of GetResponse Marketing Automation. This is the company’s first ever marketing automation solution
The company which has more than 350,000 customers in 182 countries realizes that businesses of all sizes need to automate marketing functions to optimize results, increase sales and ultimately generate more profit. Unfortunately, in the past automation technology has been much too complicated and expensive for smaller organizations, something GetResponse is seeking to change. It has combined the most popular automation features into a simple and scalable, drag-and-drop interface that takes just minutes to learn. It is suitable for marketers who aren’t particularly tech savvy and who will be able to use it to build sophisticated automated campaigns that can listen and react to customer behaviour, enhancing marketing and accelerating the customer journey.
Simon Grabowski, GetResponse Founder and CEO said “Despite its benefits, many marketers fear marketing automation, believing they have to change their business to fit the platform they adopt. This isn’t an unwarranted fear, however, as most automation services are clunky, cumbersome and take months to integrate into a business. At GetResponse, we have solved for that complexity, designing our new solution to be both easy and advanced. With our interface, any marketer can create and launch a complex automated campaign with the use of visual workflows.”
GetResponse Marketing Automation has been designed to be flexible, easy-to-use and scalable so it can grow with businesses, helping marketers achieve their goals. Key features include build automated campaigns using simple “if… then” logic, which means for example that if an email is opened by a customer, they can be sent a new offer the very next day. Users are able to mix and match numerous conditions and actions, building unique one-to-one communication models with their customer base.
With this system, users can design workflows that automatically score and tag customers based on their reactions to offers and content. Over time the system will create data rich and revealing profiles that marketers can use to evaluate customer engagement, readiness to buy and loyalty to the brand.
Users can set up complex campaigns with an easy, drag-and-drop visual workflow builder where conditions can trigger actions. These conditions include clicking on a link, opening an email or making a purchase, or a condition can be the failure to do these things within a specified period.
The program also has tools to track and respond to a customer’s e-commerce journey where users can follow the customer journey across any desired e-commerce site. The user can then utilize this information, setting up triggering conditions for when a specific e-commerce page is visited, when a shopping cart is abandoned or a purchase is made.
“Our mission has always been to bring big company technologies to organizations of every size,” said Grabowski. “Our new automation capabilities will support any SMB or SME marketer, helping them to see the same benefits as larger organizations.”