Real Estate Marketing & Beyond
Looking for a cool new way to invite your clients and colleagues to a business event or real estate open house? Google may now have an answer for you with the announcement of Google+ launching a new feature called “Events.”
Google+ Events
Once logged into your Google+ account, users will now be able to setup or create a new event, which at first, will act as an invitation. With that, you’ll be able to select different event themes, also known as cinegraphs, which were custom-created by Google and feature appropriate images and animations specific for each event type such as birthdays, weddings, or even something as simple as a picnic.
And if you’re at all familiar with everything Google offers, then you already know about the Calendar feature that’s available once logged into your account. Of course, Google+ Events is automatically synced and integrated into your Google Calendar, which is also an added convenience. In fact, if you’re looking at your Google Calendar and have added an event, you’ll be able to not only get all the details about the event, but also view the theme chosen for that event, as well as see who will be attending and who else was invited, as long as they have a Google+ account.
So far, Google+ Events sounds pretty basic, right? Well here is where it gets interesting. Google+ Events also has a feature known as “Party Mode” which allows everyone on Google+ and invited to the event to automatically upload photos and videos to the event page you created. As long as you have the latest version of the Google+ app, the program will pretty much do everything for you.
One article I read about Google+ Events mentioned the idea of having a large screen set to your Google+ Event page, giving everyone the ability to watch photos and videos of the party being uploaded in real time and available to see, which I think is a great thought. For real estate open houses, I think this is especially cool because you can encourage every attendee to take photos of all the things they like about the property, giving you all the information you need on how to further market the property.
In addition, everyone invited to the event will automatically get an e-mail reminding them to upload their photos to the event page and to make this as easy as possible, each person will have a “folder” that allows them to easily submit anything and everything they want.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.
