How Real Estate Agents Should Use Instagram’s New Video Feature

Millions of avid Instagram users have already taken notice of the new 15-second video feature launched recently, and with the growing popularity of Keek and Vine, it seems this latest installment to the world’s most used photo-sharing platform was just in the nick of time.


What sets the Instagram feature apart from other video sharing apps however is that much like its photo-sharing feature, users can also choose between 13-brand new appearance filters that were designed specifically for Instagram videos. For the time being, only video that was shot using your Instagram app can be posted on your account, but the door hasn’t been slammed shut on eventually being able to upload existing video and sharing it with your loyal followers.

While 15 seconds of video may seem like a short period of time, there are plenty of useful ways real estate agents with an Instagram account can put this feature to work. As with anything related to real estate, most people visiting your website or social media accounts just want to see homes and properties that are currently on the market. And while most property listings include too many rooms and too many features to show off in a 15 second video clip, nobody said agents have to include every little detail on each video.

Perhaps the best way real estate agents should use the new Instagram video feature is to provide a sort of “tease” for each of their listings. Perhaps sharing video of just the exterior of a home or condo building may be a good way to get your followers interested in that particular listing, or maybe taking a short video clip of the home’s best or most interesting feature might be the way to go. In any case, micro video clips are the perfect way to convey tiny bits of information to all your social media followers and potential home buyers while hopefully leaving them with the feeling of wanting more.

Some psychologists say the average attention span for online videos is right around 60 seconds. With a 15 second video clip, it’s almost impossible not to grab viewers’ interest as long as the video and its subject matter are worth-while. So while you’re at your next open house or showing, shoot a quick video of the home’s best looking feature and share it with all your friends and followers. If it’s a quality video of something interesting, you never know who may want to see just a little bit more.


Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate at Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.


  1. Just when I was getting used to using YouTube for my videos now there is something new. I tried the Instagram application and it is very easy to use. I will continue to use both just so my material is syndicated more.

  2. Very nice topic. We all know that Social Media nowadays really boom! And one of it is Instagram I think almost everyone who has Smartphones and other mobile uses the Instagram application.