It’s no secret that quality content is one of the most crucial factors to include on a web page if achieving a high-level of search engine optimization is priority for your real estate website. With the release of the Google Panda update, which focuses heavily on promoting quality content throughout your website, one of the main concerns for real estate agents building out a high-traffic website is how often to use various keywords relating to your business.
Keyword density on a real estate website has always been an important detail, as search engines greatly rely on your page content to determine the purpose of your site and its relevance to specific searches internet users will run. While a correct keyword density will strongly benefit your overall PageRank, having too many keywords on one page can sometimes get your website flagged for keyword spamming.
While there may not be a direct answer to what a proper keyword density may be, many top search engine optimization professionals still give broad explanations as to how often a keyword or keyword phrase should appear on a webpage. Many in the industry suggest your pages should have anywhere from a 1%-3% keyword density, while others argue that as long as your keywords appear in meta-descriptions, page titles and alt-tags, search engines should be able to understand what your website is about and how it should rank during a search.
So when writing content for your real estate website, considering keyword density is of course something you should pay attention to, but not something you should obsess over. As long as keywords are included in places like your meta descriptions, page titles and lightly throughout your content, search engines like Google will pick up on your site. In today’s SEO-world, focus more on unique content that’s useful, informative, engaging, and relevant to the real estate industry in your market. As long as you aren’t keyword stuffing, following this format will always net you positive results.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate at Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.