German software, online services, and digital content provider MAGIX has just announced via press release that its acquired the bulk of Sony Creative Software’s products for an undisclosed sum. The deal includes Sony Creative Software’s well-known programs Vegas Pro and Movie Studio. MAGIX said the deal would give it better leverage in the market, and also announced the imminent arrival of newly updated versions of its products.
The deal is nonetheless quite a surprising one, though it makes sense for the German company in terms of its growth strategy. The software and app provider now owns the Sony Vegas Pro, Movie Studio, Sound Forge Pro and ACID Pro products. These are all very strong software product offerings, which MAGIX hopes will strengthen its position in the market. In particular, the company is looking to achieve significant international growth with its new products. While MAGIX has picked out the most interesting and famous programs of Sony Creative Software (Vegas Pro and Movie Studio), some products, like SCS Catalyst Browse and Catalyst Production Suite for broadcast and professional media productions, remain with Sony.
“These products from Sony Creative Software are the perfect addition to our portfolio,” said MAGIX CEO Klaus Schmidt. “We have already strengthened our presence in the United States in order to propel development and sales. This autumn, we plan to release new versions of the video-editing programs Vegas Pro and Movie Studio, which are heavily oriented toward the customer requirements of today.”
MAGIX will continue to support all current SCS customers who purchased products from Sony to ensure a seamless end user experience.
Regarding the new versions of Vegas Pro and Movie Studio, MAGIX said these will better meet the needs of customers. The new software will appear this fall, the company said.