In news from Calistoga, California, Napa Valley development Calistoga Ranch ended up having a banner year in 2010 in sales. The Auberge Resort properties, according to the announcement, closed more sales in 2010 than in the previous two year combined. This acclaimed development did not just get lucky however. Offering the right product has a great deal to do with their success. Coming five star resort value, with the best possible proven niche, this is what development for success is about.
California has taken the biggest hit since the housing market bubble burst, this is not news. But the announcement from Calistoga Ranch offers a glimmer of hope for the market overall. At least one company’s property, one company’s strategies, one demographic in the otherwise devastated California real estate sector produced a winner. Coni Thornburg, General Manager of Calistoga Ranch, had this to say:
“We are thrilled by the sales success of 2010 and fully expect to see continued growth in 2011. We are seeing confidence in the marketplace and in the established Auberge Resorts brand. Buyers want to invest in quality, which is a hallmark of this Auberge property. We attribute our success to several key factors, including our private up-valley setting, our Vintner Program, unique signature events, world-class amenities, true authenticity, and our developers’ commitment that the property is 100% complete and debt free. These factors, in conjunction with the known quality of the Auberge brand, make The Lodges at Calistoga Ranch one of the most desirable real estate opportunities in Napa Valley.”
Evidently programs like the Vintner Member Program offer incentives which are ultimately desireable – events and privileged access which add value and incentives to buy beyond what is considered standard for such communities.
In the case of Calistoga, access to Master Chefs, award winning vineyards, miles of hiking and outdoors enjoyment, basically a whole lifestyle additive home buying experience. In the balance, Calistoga is providing what their clientèle wants and are willing to pay precious funds for. Make no mistake, buying a home is an investment opportunity.
Joshua Dempsey, Director of Sales at The Lodges at Calistoga Ranch, added this:
“Today’s buyer is much more thoughtful and diligent about their purchase decisions. Seeing this kind of success in today’s market is a true testament to the product and unique lifestyle offered at Calistoga Ranch. We believe strong sales are a direct reflection of the high level of execution on the ground and the continued enhancement of signature programs available to owners at Calistoga Ranch. We are encouraged by our success and optimistic about the future.”
Any salesman knows, your product has to satisfy the customer’s request, their needs and wants. Auberge Resorts has created in Calistoga Ranch, a unique but time tested solution for brilliant sales figures – in this case, creating for lovers of the wine country and unique social and cultural aspects – a year round lifestyle in one of the world’s finest wine growing regions – a Napa Valley lifestyle, complete. Now that’s something anyone could probably sell, but few can develop.
For more information about the properties at Calistoga Ranch, please consult their press release. To book accommodation at the Calistoga Resort, click here. Alternatively, the reader may call 707-254-2800, or write to Calistoga at – 580 Lommel Rd Calistoga, CA, 94515 – Tweeting is also a possibility at @CalistogaRanch