Real Estate Marketing & Beyond
A newly launched global luxury real estate website called Mansion Global houses high-end property listings from brokerages and developers globally. News Corp through its division, Dow Jones, rolled out the new site late last week at mansionglobal.com.
The new property search site also features housing news and data geared to home buyers from international News Corp publications and websites, including The Wall Street Journal, Barron's, The Times of London, and realtor.com. The site is launching with English, Spanish, and Chinese-language editions.
News Corp partnered with Sotheby’s International Realty, Extell Development Co., and Sub-Zero and Wolf to debut the site.
"From the very start, we set out to build a site that would help global luxury home buyers and enthusiasts navigate the complex world of global real estate in a dynamic, digital-first format," says Trevor Fellows, global head of advertising sales for The Wall Street Journal, whose team will oversee sales for Mansion Global.
"There has been an enormous surge of interest -- and money -- into international real estate over the past few years. …. New construction is a key element of the luxury home sector globally and, as a result, Mansion Global will provide a unique platform for new developments to showcase what makes their properties particularly attractive to foreign investors."
News Corp also believes that the addition of Mansion Global will also help its Dow Jones brand to bolster its growing real estate portfolio, which includes Move Inc., the operator of realtor.com. News Corp acquired Move Inc. late last year in trying to extend the media company’s global and digital operations in the real estate sector.
