Real Estate Marketing & Beyond
NerdWallet, a consumer website that offers guidance with research, tools and advice about mortgages, loans, insurance and credit cards, will now offer recommendations on choosing a real estate agent as it is partnered with OpenHouse, according to an article in HousingWire.
With OpenHouse, NerdWallet users will be able to research and find the real estate agent who is most qualified to help with their house purchase or sale. NerdWallet has in excess of 30 million users and they will now be able to use OpenHouse’s patented, data driven recommendation services, called Agent Ace and which will help then easily connect with a top real estate agent.
OpenHouse is a real estate lifestyle company, combining recommendations for agents with in-depth community information. It was formed when Agent Ace, an agent recommendation service that is data-driven, bought fypio, a real estate company that provides homebuyers with a life-style driven and fully personalized search experience.
According to the article, information provided by OpenHouse shows that the company is able to effectively access industry data on which agent will be the most qualified to help someone buy or sell a home. This is based on the type of home, price and location. As the recommendation is always unbiased and completely objective, it is able to offer a superior service to just relying on personal recommendations or advertisements by agents. This service can offer numerous benefits for consumers and for agents, particularly as NerdWallet is free for consumers to use.
Using the tools available on NerdWallet, consumers can find all the expert advice they need to take control of important decisions, whether they are looking to buy a home or need advice on a mortgage, NerdWallet will help them calculate how much they should spend on a home and will allow them to determine which loan is best for them. They can also find the most competitive mortgage rate.
In addition, NerdWallet users can access its “Home Affordability Calculator” and by entering key data into the app, they will be able to calculate how much money they should be spending on a home. This includes entering in key financial data such as their annual household income, expenses and debts and the amount they wish to save each month.
With this partnership, NerdWallet users will be able to find a great real estate agent without needing to leave the site, while OpenHouse users will have access to new tools to help them purchase a home more easily.
