Real Estate Marketing & Beyond
The Internet Company Prop2Go is expanding its global presence into an additional seven countries, less than a year after launching its North American site.
Prop2Go announces new expansion to overseas markets
Prop2Go has taken the decision to expand globally rather than focusing on the local market, and Jason Richard, founder and CEO of the company says "We have the technology already developed, and we have the hardware to maintain it, why not test the limits of our ingenuity." They have just launched in Germany, France, Italy, Spain, India and the United Kingdom.
One of the strengths of the company is the ability to capture and store real estate data, and they want to see what kind of results they can obtain from the world real estate and rental industry. Their ultimate aim is to have sufficient property listings to enable them to mine for social economic trends in the world market, and they expect to achieve this by as early as next year.
Research and innovation at Prop2Go is driven by the growth in web traffic, and everything is tested in real time. Jason says "It's the only way we can be certain that the results are properly measured. Our primary focus is providing quality service to our clients which are realtors and property managers, but at the same time we are innovating every day."
Prop2Go is popular with property managers for the huge amount of traffic it can send to their listings
It certainly seems to be paying off, as web traffic is increasing every month. The company gains revenue by offering its services to property managers and realtors, and also uses advertising revenue to pay for research. Prop2Go is good at driving large amounts of visitor traffic within a very short time period, and is aiming to prove this competency to new markets.
Jason is confident that they can easily meet their goals, and they are already close to obtaining critical mass of data, as long as they can keep the momentum going and keep adding property listings.
