A couple of days ago I was introduced to a fantastic tool for both home buyers and real estate agents. Qazzoo is essentially to real estate buyers and sellers what YouTube was for online video. This system is the perfect tool for producers and consumers to intertwine. All that Qazzoo needs, much like Google’s video powerhouse, is you, the user.
I took the time after hearing of Qazzoo to get in touch with CEO and founder Michael Urbanski, a veteran Internet developer and entrepreneur. From what I learned in our brief discussion and screen share, the review you are about to read seemed the only logical outcome. The combination of reverse search targeting, new mobile and Facebook integration, and the inherent business model of Urbanski’s service, make for one of the most powerful pain-solvers in real estate.
Stop Wondering – Qazzoo It
If you ever wondered just how many local people near your office might just buy that listing, but somehow missed you, Qazzoo solves for X and Y. Urbanski is all about helping people discover what the next generation of search technologies is all about too. As a pseudo-expert myself, relevance can quickly be achieved when the question and the answer are put in the same place. This is, in a nutshell, what Qazzoo is trying to do.
As you can see in the screenshot below, a simple city search within the Qazzoo system reveals very targeted and relevant results. Potential customers (leads) are presented from my hometown of Charleston. Interestingly here, I originally made a mistake and mistyped Charleston. The system intuitively directed me to results for Berkeley County, which is probably the most prolific (numerically) market in the low-country, due to the low prices of homes there.
Drilling for Local Oil
Looking more closely at Qazzoo’s interface users can easily target (drill down) into the data for more specific info and feature value. The image below shows several red dots, each associated with another aspect of user search. The number of home buyer profiles is shown (2386 in Charleston County), the notification status (which allows you to keep updated via mail etc.), the actual cost to engage with each buyer (lead), tips for better search narrowing, and from which source the member was derived (mobile, web, etc.). And let me emphasize here, this is all lead research at the local level, not in the far frozen North.
Continuing your research you will quickly see in-depth profiles that flag your particular plausibility for leads for certain homes in your inventory, for instance. Let’s say you looked, as I did, for a more in-depth profile that showed such things as; Credit, Down Payment amount available, income range, and so on. As you can readily tell, hammering down the buyers or leads you would like to talk to could be vastly superior to buying lists of leads, cold calling, and other generation methods outside of Qazzoo.
As an agent or broker once you have researched the prospective clients in need of your services or listings, next you simply lock down 1,2,3 or 4 shares of that person’s profile. As you can see from the next image, I have purchased all four possible blocks below. What this means is, as a consumer of potential client contact and info, I have exclusive access to this member.
Search Paydirt – Economical, Local, Refined Leads
The next step is fairly obvious. I have not provided a screen because the access given me by the Qazzoo team is administrative and I do not want to show people’s email and other data in a report like this. What users get here starts with the ability to share the action on Facebook, the buyer (lead’s) email and other contact data, their current address, and any other data the user has chosen to supply. In the case of my subject, they live in Berkeley County in a small house behind a popular shopping center. That last bit of research was via Google Street on my part, but you see the value here. The video below explains fairly well just how Qazzoo can help people at both ends of the sales spectrum.
From here Qazzoo provides any number of organizational or utility tools for users. One can flag (report errors), delete, archive, and otherwise prioritize any user profile. I should not have to go on describing this service much farther. With marketing and sales on the web being all about localization and targeting anyway, the developers at Qazzoo have done the homework here. This system puts commerce between buyers and sellers on the same park bench. People who want homes, can now join agents who have them for sale, for the perfect “win-win” scenario.
Finally, and perhaps best of all, Michael Urbanski assures me there are no ads, and the profiles (leads) on his Qazzoo search are guaranteed or the buyer gets their money back pronto. I honestly have never seen a better lead generation idea. I should note here too, that Qazzoo and all its hammered out simplicity is not just good for those hand wringing real estate moguls out there, it is a crucial little walled garden that people searching for homes will find beneficial and time saving.
For once my job is done. Let me know your views on Qazzoo.