RE/MAX acquires web design firm booj to power its agents



In a move signaling a shift in RE/MAX‘s technology strategy, the company announced it’s acquiring booj, an award-winning Colorado-based web design and technology company.

The acquisition exemplifies a new approach for RE/MAX that goes beyond adapting third-party vendor products to fit broker and agent needs. Moving forward, RE/MAX will leverage the capabilities of booj and other strategic partners to deliver core technology solutions designed for and with RE/MAX affiliates. The objective: technology platforms that create a distinct competitive edge for RE/MAX brokerages and agents and complement other tech products they choose to use.

“Our strategy is to serve the industry’s most productive agents by providing technology that saves them time, connects them to buyers and sellers, helps them leverage the brand and its many competitive advantages, and ultimately enables them to be even more productive and successful,” said Adam Contos, RE/MAX CEO. “In collaboration with booj, our membership and other strategic partners, we will deliver the best technology to the world’s most productive real estate network. The future of global real estate is RE/MAX.”

Booj has developed powerful technology systems for more than 40 regional real estate companies and 20,000 agents, allowing agents and brokerages to grow their business. These platforms, designed by and for the real estate industry, include websites, mobile apps, lead generation and cultivation systems and predictive analytics.

“We’re passionate about building technology that changes agents’ lives and makes buying and selling a home easier,” said Ido Zucker, Enterprise Director and Managing Partner of booj. “Putting our existing platform and new innovations into the hands of RE/MAX agents will be incredibly rewarding for our entire team. We’re excited to see what world-class technologies we can build together.”

The acquisition is one of many RE/MAX initiatives in the past year demonstrating the global franchisor’s drive to continue to lead the industry – including a refresh of the powerful RE/MAX brand, the creation of a new Business and Product Strategy team, and the launch of new automated social media and digital marketing solutions for agents.

“We’re investing in tremendous talent, proven systems and future innovations by acquiring booj, which will develop modern technology that helps our brokers and agents deliver even better service to their buyers and sellers,” said Contos.

About Mike Wheatley

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at mike@realtybiznews.com.

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