Nearly 90% of real estate transactions start with homebuyers searching property over the internet. So naturally, owning a high-ranking website should always be a top-priority for real estate agents looking to maximize their revenue potential. But getting your website to rank is often a time-consuming and challenging process that many agents simply don’t have time for.
There’s no doubt search engine optimization can be a very complex issue, but one strategy that can be critical towards better search engine optimization is writing blogs on a daily basis. While often overlooked, posting articles about various real estate and community topics can actually serve several purposes when the subject matter is relevant to your business.
The most obvious benefit to real estate blogging is that it provides useful information for home buyers, home sellers, and other real estate professionals who subscribe to your site. But perhaps the most important advantage to blogging on a regular basis is that it allows search engines to crawl new and fresh content on your site, which cannot be understated. In addition, following basic S.E.O. blogging techniques such as implementing keywords and internally linking other pages on your site will often get you better results faster.
The most common mistake real estate agents make is thinking that writing a blog is a waste of time. I constantly hear the misconception that blogging won’t help my cause because my real estate site isn’t drawing any traffic and nobody will even see it. And while you may be correct about your website not getting the traffic you desire, writing blogs on a daily basis can most definitely help your overall ranking and, in turn, improve that low-traffic volume.
Remember, the idea behind blogging isn’t only to serve actual readers in your area, but to partially satisfy the many requirements search engines have that will ultimately make your real estate website come up #1 in a Google search result.
Joe Heath is a graduate of Indiana University and possesses a Graduate Certificate in Real Estate Development from Drexel University. After working in the market research sector and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and co-owns Real Estate Web Creation with his partner, Ted Guarnero, a 25+ year real estate veteran.