In order to successfully sell a home in today’s depressing sales environment, real estate agents are having to go to extraordinary lengths and make a huge deal of effort. The problems are only compounded by the fact that many sellers grow frustrated with their homes sitting their on the market for months on end, and all too soon they decide the agent is to blame – meaning they are soon out looking for a replacement.
In order to keep your seller clients happy and believing in your abilities, its necessary to be more proactive, says top real estate agent and author of “6 Steps to 7 Figures” Pat Hiban.
Proactive means keeping busy – spending your days calling around contacts and making new ones by prospecting, sponsoring open house events. Waiting around the office for the phone to ring isn’t going to get you anywhere – you need to get out and be as visible as possible.
Networking is your single best hope for a sale, says Hiban. Accept all invitations you receive, and go to local events in your community he explains – this is the best way to get out and meet new people, and don’t forget that any one of these you meet could be a potential client for you.
Make a plan of action for each new week as it comes around. This way you can ensure that you do something on each day to promote the property listings in your inventory. Don’t just sit around and do nothing.
As Hiban says, “activity promotes activity”, and so real estate agents should keep themselves busy even when people are slow to respond to their endeavours. Those agents who choose to do nothing, says Hiban, have the smallest chance of getting where they want to be, which makes them a lot more likely to lose out on clients.
Finally, the author offers one last piece of advice to struggling realtors. Never, ever panic, and certainly do not allow any negative vibes from your selling clients affect you. Rather, it’s your job to be the positive one and hope that this rubs off on everyone else.