Realcomp, a Farmington Hills company with some eleven thousand plus members in Detroit, will now now feed RPR listings in exchange for advanced analytics for Realcomp subscibers. Realcomp II Ltd. CEO Karen S. Kage offered comment on the announcement:
“Realcomp II Ltd. is very pleased to make Realcomp MLS data available through the RPR product in order to ensure that our REALTOR® subscribers have full use of all of the technology tools and features that the product offers. Our Board of Governors approved moving forward with RPR for the benefit of its MLS Subscribers, and in line with the company’s mission to deliver first-rate data services, support, and instruction to the real estate industry.”
A subsidiary of the National Association of Realtors, RPR has MLS and commercial info exchanges reflective of NAR’s over one million members. So basically Realcomp II Ltd. has just plugged into a much more powerful network of listing and sales potential, when all is said and done. Despite criticisms RPR has not produced for the NAR revenue wise so far, it seems clear that the uptake of tech for Realtors is a slow go anyhow. Most agencies cannot even figure out Twitter let alone study advanced analytics, while it’s also clear the RPR people are tuned to SM looking at their Facebook.
Having only recently launched to support some one million Realtors nationwide, RPR is targeting monetization via their analytics. Rather than go into the specifics of RPR offerings, the video below from them explains in some detail how their historical data can fast forward agent effectiveness.