Real Estate Marketing & Beyond
Just recently there have been quite a few rumors that the housing market is about to take a turn for the worse, but an article in Housingwire is predicting the opposite. This is based on a report released by Altos Research which says the market will begin to soar next year.
Although the report does concede that demand will ease, it is still quite bullish about the outlook for the housing market. Based on its models, the company is forecasting another year where home values will rise. It is predicting a 7% increase for next year. This is quite remarkable as some experts are anticipating that house prices will depreciate next year.
Apparently this negative view is largely due to the media, according to the report from Altos Research. They think this outlook is short-sighted, and even though they concede the concerns are valid they feel the variables affecting home prices are proven to be driven by new household formation and low supply in the market, constrained by low new construction. The main reason Altus Research feels prices will increase by 7% is that it expects inventory levels to increase by another 10%. It's anticipated that as inventory levels and the number of transactions continues to increase, alongside house prices, then participants in the real estate market will broadly benefit.
In addition they point out that the number of days houses remain on the market before attracting a buyer is still low compared to figures seen before the housing crisis. This shows it's still very much a sellers’ market. During a sellers’ market, sellers are able to list their homes at a higher value in the hope that a buyer will be tempted to pay the price. If this fails to attract a buyer, then the seller always has the choice of reducing the price closer to market values which also gives the buyer the impression of a compromise. According to Altos, just over a third of properties will see the price is reduced in this way, something the company sees as an indication of weaker overall demand combined with strong competition.
The report points out that the housing market recovery will soon enter its fifth year. The market is still dealing with low inventory levels and demand, but is boosted by an expanding economy and overall remains healthy. As a result supply and demand are becoming more balanced.
