Real Estate Marketing & Beyond
Renting a place for your business is often a more sound solution than buying a real estate. It’s still a big decision and you don’t want to take any chances.
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A stimulating environment boosts the worker’s satisfaction and productivity, affecting your business profitability. Your business space is also a face of your company and you don’t want it to look shabby.
Wants and needs
Each type of business has a specific set of requirements, but there are also some underlying needs that every businessman should have in mind. Note that it takes more than just moving some furniture into a white empty space to get the job done. One of the first things to consider is the size of the business space.
It goes without saying that you should also think about the amount you can afford for rent. Bear in mind also that if the office space is not fully finished, you will have to invest some money for decorating and renovating. You don’t want to overspend, so create a budget and try to stick to it.
Warm welcome
The location of the place is of the utmost importance and it should suit your business model and goals. You don’t want your customers and business partners coming to a godforsaken place with no parking lot and a troublesome neighborhood.
When they do choose to pay you a visit, they will want a nice welcome. Prepare a reception desk for that purpose because the first impression is often the most important one. To make waiting more comfortable for people, get some reception chairs as well.
One mustn’t ever overlook the importance of office furniture. With the amount of time workers spent in the office, the least you can do is to make them feel more comfortable and spare them the back pain. If you manage to find something that does this and looks great at the same time, you nailed it when it comes this.
Let there be light
People need offices that are well-lit in order to stay productive. It’s best if you can ensure enough natural light, which will shrink your electricity bills as well. The fresh air will affect everyone’s mood, so when it comes to windows- the bigger is the better. To illuminate dark corners, LED lighting is a win-win solution. It’s both eco-friendly and money-saving, so it should be a no-brainer.
The aim is to create a professional atmosphere, not a lounge area that will make people sleepy or too relaxed. That doesn’t mean you shouldn’t dare to introduce some nice colors and bring some life to the space. You can also make the color palette fit that of your logo and banners, but don’t go overboard with it.
Express yourself
Before you commit to paying a rent, make some serious considerations about the size, price and location of the space. Mind that a content worker is a productive worker, so put an effort to create an office space people will like coming to, even if the work to be done is not the most interesting one there is.
Things like natural lighting can make or break the atmosphere, so let the sunshine and fresh air in. You also want to make a good impression on your clients and partners, so don’t overlook a single detail. Express your company’s brand and core ideas without getting in people’s face.
About the author: Zoe Clark is a contributing writer to Realty Biz News
