If you’re looking to spruce up your real estate website for the New Year, you may want to abide by the following advice, courtesy of RISMedia, whose tips are designed to help you take better advantage of your Internet presence.
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First up, the article recommends adding more content to your site. Many real estate pros will know this already, but it’s worth repeating. Simply put, the more valuable content you have on your site the easier it will be for people to find it. It doesn’t matter if it’s written content, videos or images. RISMedia suggests beginning by making a list of keywords you want your site to rank for, and then creating a page specifically for each of those words. It’s fairly basic SEO, adding keywords to the URL, page title, in the content, tags and image tags.
Next, you’ll want to add some key landing pages, which are those pages that provide customers with extra information and try to capture leads. You can put calls to action on each landing page on the side bar. Ask people to sign up for a newsletter, free buyer’s guide, free seller’s guide or home valuation report for more info, that kind of thing.
Integrate CRM software with your site. By doing so, you can create a channel to follow up leads automatically, therefore improving your response time.
Finally, get ready to blog! Somewhere close to 90 percent of all home buyers begin by searching for properties online. And according to RISMedia, your site is four to six times more likely to be found via Google if it has a regularly updated blog.