Real Estate Marketing & Beyond
In news from North Carolina, Richard Drecksler and IDX, Inc. have announced their new IDX enabled website aimed at improving visitor real estate search. The Asheville company intends to revolutionize the way home buyers locate their dream home online.
Drecksler and Prudential Lifestyle Realty has employed IDX Broker software to greatly simplify online search. Five unique search functions have been added including; a highly sophisticated advanced search utility. Virtual tours, mortgage calculators, and other improvements also add greatly to the site's utility.
A Prudential listing atop a mountain in Asheville
One of the keys RealtyBizNews has focused on for agents online is effectively representing property listings in the digital realm. IDX Broker solutions goes a long way toward helping Drecksler, and other Realtors to empower their clients. From our perspective, it is clear that Drecksler's new site is a departure from what we term "cookie cutter" sites. Prudential agents are typically restricted to using cloned templates with, honestly, quite limited features. This latest (pictured below) is a stretch beyond the norm.
Prudential Lifestyle Realty. Asheville
For those uninformed about IDX, the Eugene, Oregon based company is a leading provider of real estate search applications. IDX software is all about customizable listing search utilities and lead management tools for the industry. Not many people are aware, but the company also offers a WordPress widget for use in WordPress based blogs and websites too. If you look at the property search below, it's easy to see the IDX/Prudential listing aspects are very nice. My only negative would be a bit larger images, and more integrated media.
64 Greenridge Road, Weaverville, NC 28787
As for Drecksler and Prudential in Asheville, it also appears to be ramping up social engagement via Facebook, Twitter, and their YouTube Channel, even though those entities have yet to appear as a focus. If the company grows these as they have begun, Drecksler and Prudential in Asheville should be a "go to" digital realty entity very soon. This is the kind of movement we expect from agents engaging on the web for buyers and sellers. We will continue to watch Drecksler and Prudential along these lines, and hopefully we will have an interview with IDX, Inc. very soon.
