Predictive marketing solution provider SmartZip Analytics, which focuses on real estate and related industries, has unveiled new and improved lead generation and follow-up tools for its existing SmartTargeting clients. The company’s seller-focused lead generation site, SmartHomePrice, has been fine-tuned to increase lead conversions among likely sellers. SmartZip has also partnered with Landvoice to give clients the ability to purchase phone number matching for leads that don’t provide full contact information.
SmartHomePrice, which offers an automated home valuation to homeowners, has long been the most popular and effective lead generation website for SmartTargeting clients. The revamped SmartHomePrice offer is expected to drive in even more seller leads while capturing better contact information and deep homeowner insights.
“The new SmartHomePrice is light years ahead of anything else out there. While other automated valuation sites ask for contact information first, SmartHomePrice now allows homeowners to get community information and insights upfront,” said SmartTargeting client Gary Anderson. “As an agent, I believe in providing value before asking for anything, and I know this simple but straight-forward process will help me convert more often — while giving potential leads the information they truly want.”
In terms of specific features, the SmartHomePrice site is now:
- Fully responsive on any device
- Powered by a three-step flow so nearly every visitor converts in some way
- Interactive, giving users the ability to update their home’s condition, share home upgrades and select the nearby “comps” they think are most similar to their home
- Designed to capture the user’s selling intent, allowing agents to follow up with their hottest leads first
- Re-designed to highlight the agent as the local expert who can provide an accurate, in-person analysis of the user’s home value
In addition to the updated SmartHomePrice, the company has also unveiled Connect Plus, an upgrade that allows SmartTargeting clients to get matching phone numbers for likely sellers or leads who haven’t provided their full contact information. Connect Plus is powered by Landvoice, the leader in contact matching for the real estate industry.
“Landvoice has a fantastic reputation for matching contacts with their correct home or mobile telephone numbers, and we’re thrilled to be partnering with them on the Connect Plus integration,” said SmartZip CEO and President Avi Gupta. “At SmartZip, we are committed to building the best end-to-end listings solution for our clients, and this is just one of many lead conversion enhancements we have in our product roadmap.”