Real Estate Marketing & Beyond
Lowes recently released a survey on smart homes, and discovered that more than 70% of Americans who have smartphones would like to be able to control some feature within their home, without having to move. According to the article in RisMedia, the survey looked at people’s attitudes towards home automation as well as their experiences.
It also examined the most important features for home automation, and people’s reasons for owning or wanting to own particular smart home products. Overall, the study found Americans are generally open towards the idea of smart homes, and 62% thought a smart home would be a beneficial way of being able to monitor security and home safety. The Smart Home Survey was an online poll of more than 2,000 adults aged over 18, and it found that just over half of those surveyed feel that having a smart home is somewhat important. When it comes to purchasing the equipment required for smart home automation, some 26% say the overall cost of equipment is important, while 31% feel this way about the monthly fees. Some 13% feel the ease of use is important and just 11% think this about security.
The survey found that Americans generally feel positive towards products that could make their homes easier to manage, more energy efficient and more secure. When it comes to actually purchasing smart home products, Americans more than twice as likely to prefer a solution they can fit themselves and which doesn’t have a monthly fee associated with monitoring the system, or an installation fee. Around 40% feel the benefit of owning a smart home would be to make the home more energy-efficient, and to cut down on energy bills. Out of those polled, 62% felt home monitoring and security was the most beneficial reason for choosing a smart home. Americans aged 65 or older were more than twice as likely as those aged between 18 and 64 to rank ease of use as being the most important factor when considering a smart home purchase.
Most Americans aim is to be able to control something in their home without having to get out of bed. Nearly half would like to control the temperature of the property, so it is perfect when they get home. Other wishes includes being able to control lights and door locks. Not surprisingly, these wishes are the top three things most of us forget to do before leaving home, as 18% forget to turn off the lights, while 15% don’t adjust the thermostat and a worrying 5% fail to lock the door. Over half of those surveyed admitted to forgetting to do something when they went out.
