Homesnap intros Google Ads for agents using its ad platform



Home shopping app Homesnap is debuting advertisements from Google along with its existing capabilities for Facebook, Instagram and Waze. Homesnap’s lead ads capture the contact information of potential clients and other data whenever they click on an ad.

Zillow kicks off “Many Ways Home” TV advertising campaign



Real estate listings giant Zillow is kicking off a new TV advertising campaign called “Many Ways Home”. The campaign begins with three national TV spots, with an additional two spots set to roll out later in the month

Facebook fails to stop landlords discriminating by race and disabilities



An investigation by the website ProPublica last year caused a bombshell when it was revealed that Facebook was allowing advertisers to discriminate in housing ads by enabling landlords to filter out people who might view a given ad by their race.

How to Take Advantage of Pinterest’s New Paid Search



It’s finally happened – after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.

How virtual staging helps to showcase a home



As every smart real estate agent knows, the best way to sell a home is to make it look as attractive as possible to the most amount of potential buyers.

Real Estate Advertising Is Changing. Are You Keeping Up with the Times?



The data is useful to give real estate agents an idea of how social media impacts purchasing behaviors, as well as to understand which channels perform better for advertising.

Adwerx Raises $4.3 Million to deliver localized digital ads for real estate



Adwerx, which sells localized digital advertising for real estate professionals, lenders, and small businesses, says its raised $4.3 million in a new funding round

Nextdoor announces dedicated real estate sections for each neighborhood



Nextdoor, the social network that aims to connect people living in the same communities, has said it’s introducing a dedicated section on its website for real estate.

Facebook brings Dynamic Ads to real estate



Facebook announces its making Dynamic Ads available to real estate pros

Zillow kicks off ‘Finding Home’ advertising campaign



Zillow is hoping to sink its teeth into more homeowners with the launch of a new advertising campaign called “Finding Home”. The company is kicking off with advertising slots on three national TV channels, with more planned for later in the year. Zillow’s new campaign is focused on stories that illustrate the diversity of home […]

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