How to boost engagement for your real estate brand on Twitter



Twitter is successfully used by many real estate professionals. Some of them are considered industry influencers because they share valuable insight despite the 140 characters limit. Realtors and companies like @sueadler,

4 Things Real Estate Agents Forget About Social Media Branding



It’s become such a common act that your clients and prospects likely expect it. But that’s not to say that social media branding isn’t effective at helping real estate agents build brands that are better than their competitors.

Using Social Media to increase your real estate brand



A survey by the National Association of Realtors recently revealed that 92% of home buyers use the Internet to search for real estate. This means that establishing a good online presence can significantly improve your ROI and real estate brand.

The Only Social Media Branding Cheat Sheet Real Estate Agents Will Ever Need



Real estate agents have long recognized the power of social media as a branding tool. But successful branding is more than posting photos of your listings and maintaining a professional profile image. There’s a secret formula of relevant content, target audience, and effective messaging that, when mixed correctly, can establish your real estate brand far […]

5 Reasons Why Real Estate Agents Experience Social Media Foreclosure



Real estate agencies who use social media preach about getting followers, racking up on likes and shares, and posting a never-ending stream of content. So why do you still fall flat when you’re doing the same surface level activities other agencies are doing?

How Influencers Can Boost Your Real Estate Site



Influencers are the people who can start viral conversations on social media. They may come from all walks of life: journalists, TV and film celebrities, politicians, singers, and other VIPs. But they can also be ordinary people with a strong voice: mommy bloggers, amateur chefs, people with a passion for arts and crafts, travelers, and the list goes on

5 signs it’s time to update your website



While many of us look back at older, clunkier websites with some sense of nostalgia, a thriving business will quickly take a nosedive with such an archaic online presence.

Tips for protecting your brand on social media



Trista Curzydlo provides tips on how to minimize potential risk online and best practices to deal with the fallout from any social media missteps or negative online reviews

PR expert Marsha Friedman offers 3 tips to boost your brand



In order to be a successful a real estate agent it’s essential to become well known in your local market. Thankfully, public relations expert Marsha Friedman, author of the book Celebritize Yourself, recently provided a few tips on how to do just that

We Want Our Luxist Back: Luxist to Style-less, Analysis of a Suicide in Rebranding



Those with a taste for luxury in real estate might remember Luxist, what used to be an extremely popular online hub for everything upscale. The site became successful covering “real estate, trends in travel, the art world, shopping, fashion, gourmet food, wine and the spending habits of the rich and famous,” and had a very loyal following. Then came a maybe not so brilliant re-branding campaign, and the Perez Hilton look plus thunder thigh celebrity photos (see below).

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