How consumers perceive different colors



TruConversion, which offers a platform aimed at boosting conversion rates, found that consumers can be swayed by the use of certain colors in businesses’ marketing materials.

Home Improvement: 4 Quick Ways to Transform a Room in a Weekend



Whether it’s a color transformation, adding some depth or texture to a room or bringing life to worn or outdated furniture, there are all kinds of DIY home remodeling projects that you can tackle in a weekend or less. Shades of Gray, or Any Other Color One of the easiest, least expensive ways to alter […]

Colors and Smells of Fall: Bringing Fall Indoors for Your Senses



The powers-that-be probably had more than one reason for creating seasons. It not only gives nature a chance to rebound and cycle out as needed for the natural order of things to balance out but also provides us with a sense of freshness and renewal. Just consider how it feels the first day that you step out of your house after a hot summer to find a cool and crisp fall day.

Wallpaper: Covering the Modern Day Comeback



As with most things there are ever-trendy improvements for homeowners to consider. These trends sometimes fluctuate, leaving an improvement that you undertook 5 years ago in the top no-no list of today’s homebuyers likes and dislikes. For the past few years in many markets wallpaper was one such bane on a home’s appeal.

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