Make sure your content passes the “strawberry test”



Anyone who engages in online content marketing needs to ensure they pass the “Strawberry test”, which involves making it inviting, bite-sized and healthful

Here’s what gets content shared on social media



Key to any internet marketing strategy is the creation of shareable content that will reach far and wide

5 tips for creating real estate videos that have an impact



Most real estate pros already know the importance of engaging with their audience via blogging and social media, but few have mastered the art of generating compelling video content to share online.

3 ideas to get the most out of Pinterest



Pinterest might not be as big as Facebook or Twitter, but realtors who avoid it risk losing out. The platform is admittedly more of a niche site than the other social media giants, but when it comes to real estate it’s one that can provide plenty of fresh leads.

Revamping your site for the New Year? Follow these tips



If you’re looking to spruce up your real estate website for the New Year, you may want to abide by the following advice, courtesy of RISMedia, whose tips are designed to help you take better advantage of your Internet presence

Content marketing, SEO and real estate: a recipe for success



Gone are the days when several articles in well ranked sites, some directories listings and a site with great content were enough. Content marketing was a trend a few years ago and is not something everyone does, including real estate professionals and real estate companies. This means that it gets harder and harder to make […]

4 Tips For Effective SEO in the Real Estate Industry



Working in the real estate industry is hard work. You put in long hours, and you are never guaranteed a paycheck unless you happen to be in the first few years of the business where the agency is subsidizing your pay. Even still, at some point you’ll be expected to produce. Living off of commissions can be done, and there are successes to prove it’s possible, but it takes a dedicated effort and some serious marketing skills to survive out there – especially these days. Welcome to Internet marketing: the final frontier.

5 Ways to Jump Start Your Online Lead Generation



1.Relevant and useful content The success of your generating leads online is dictated by your website and the content and information your web pages are comprised of. It’s often easier to produce a website with content that you think should be included. But this is not the right strategy. The better approach is to always […]

Content is King in Terms of SEO



Quality content on your web site will never hurt you, and since the release of Google’s latest Penguin algorithm, it’s probably even more important now more than it ever has been before

3 Things You Can Do Right Now To Grow Your Business



As a realtor you know that your business relies on contacts. Staying on top of the latest industry trends, touching base with other agents, fielding questions from interested buyers and/or sellers is vital to your business.

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