We Want Our Luxist Back: Luxist to Style-less, Analysis of a Suicide in Rebranding



Those with a taste for luxury in real estate might remember Luxist, what used to be an extremely popular online hub for everything upscale. The site became successful covering “real estate, trends in travel, the art world, shopping, fashion, gourmet food, wine and the spending habits of the rich and famous,” and had a very loyal following. Then came a maybe not so brilliant re-branding campaign, and the Perez Hilton look plus thunder thigh celebrity photos (see below).

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