Why Your Agency Better Warm Up to Social Media Marketing

A commenter on a post about Wisconsin real estate and digital engagement made it a point to suggest that social media is all about hype, at least where real estate is concerned. We are working diligently to create a SM primer for agents, but until it is complete, here is some evidence of how to to help your business online.

Business Intelligence: More Than Some Leads

For the 21st Century real estate professional, just following leads like the cliche traveling salesman is just not going to cut it. With economic conditions bottoming out, or even in a bullish real estate market, competition simply will not allow for slouchy brokerages any more. Assessing not only where your business is in the greater scheme of new age engagement, but learning to perfectly understand new tools – this is the rub.

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